Comments
Microsoft Parature Buy: Think Self-Service CRM
Newest First  |  Oldest First  |  Threaded View
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
1/7/2014 | 5:10:51 PM
Filling out the social and multi-channel functionality
Sometimes it's surprising to hear what companies admit they don't have when the do an acquisition. I knew Microsoft needed to step up on social monitoring and response capabilities, but I didn't realize it's multi-channel, knowledgebase, and self-service capabilities were as lacking as this deal indicates. If that's the case, it's high time this deal was done.
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
1/7/2014 | 1:10:58 PM
Good Deal
Sounds like a smart deal for Microsoft -- customers expect businesses of all stripes to have this kind of capability and responsiveness. Tech that's close to the customer is a big priority for 2014.  
cbabcock
50%
50%
cbabcock,
User Rank: Strategist
1/7/2014 | 1:10:28 PM
Where the money is
Parature will not only be good for Dynamics CRM self service but for consolidation of customer feedback channels. The latter is proving to be a very proftable area of software development, judging by recent acquisitions.


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Government Tech Digest Oct. 27, 2014
To meet obligations -- and avoid accusations of cover-up and incompetence -- federal agencies must get serious about digitizing records.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.