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iPad Dominates Enterprise Tablet Market
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melgross
IW Pick
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melgross,
User Rank: Ninja
2/12/2014 | 4:45:03 PM
What does marketshare really mean?
I'm constantly seeing marketshare numbers stating that Apple has such and such a percentage of devices shipped. This is such a meaningless statement. We don't even know the shipping numbers from all companies. Samsung refuses to give them out since they were called out on that by Lenovo in the first calendar quarter of 2011. So every number involving Samsung is no more than a guess, as those numbers can't be matched against numbers from Samsung. The same thing is true for Microsoft. All we know with them, is that when numbers are good, they will announce them. But when they are bad, they will say nothing other than the equally meaningless "sold out". But it's even worse! We often see the word "sold" instead of shipped. Who other than Apple gives sell through? But we see Apple's sell through numbers. Interestingly, we also see Apple's shipped numbers, though no one other than Apple uses them. What do I mean by that? Shipped is number of product shipped from the manufacturer. It includes the number of product sold, whatever that may be, and the number of product out there, but not yet sold to the end user. There is also the sold to the retailer, distributer, etc. but that's not what we normally expect to see from these numbers. But Apple also supplies the number of product "in the channel" as the number of days or weeks of supply they want to have moving there. That number, plus the number of sell through, is the number shipped. Apple derives that by dividing the total number sold by the number of days in the quarter (approximately). That gives the number sold per day, or week, as the case may be. They then say how much product is in the channel, by days, or weeks of supply. Add that to the number sold, and, guess what? We now have the number shipped! So if they sold 20 million devices the quarter, and have a typical 5 week supply in the channel, that's another 7.8 million. Add that to the 20 million, and we get 27.8 million shipped. Pretty simple, but I never see that number quoted. Apple's numbers are lumped together with all the other shipped numbers, both real, and made up, using Apple's sold numbers. Hardly fair! So what is the actuall SOLD marketshare Apple has? I suspect it's much higher than the 33.8% used. Particularly when compared to Samsung. It might be remembered that in the lawsuit between Apple and Samsung, both were required to give the actual sell through of the models under question. Of the million tablets Samsung was supposed to have shipped to the USA around the time in question, only 38 thousand had been sold. If the phones in question, on,y between one third, to one half of the numbers estimated to have been shipped were sold. So why aren't Samsung's numbers revised drastically downwards? It's a good, and fair question. Considering that Apple's usage is vastly higher, one has to think that it's more than Apple's devices being used more, it's also because the other devices aren't selling in the numbers the analysts are telling us they are. I'd like to see a real article investigating this.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
2/12/2014 | 7:02:35 PM
Re: What does marketshare really mean?
Internet usage stats may be useful here:

"Out of all tablet internet usage in the US, Apple generates 80.3% followed by Amazon with the Kindle (7.4%) and Samsung (4.2%)."

Regardless of how many tablets are being sold, people are using iPads more than any other tablet.

http://gs.statcounter.com/press/new-statcounter-data-finds-that-tablet-internet-usage-is-less-than-5-percent-globally

 
melgross
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melgross,
User Rank: Ninja
2/12/2014 | 8:31:55 PM
Re: What does marketshare really mean?
Yes. That's true. I mentioned usage as a reason why I don't believe the marketshare numbers we see.
anon7519435304
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anon7519435304,
User Rank: Apprentice
2/13/2014 | 1:51:18 AM
Re: What does marketshare really mean?
Unisen iPazzPort Cast is a mini engine to turn your Home HD Screen become a All Media Sharing Center with full screen by Smart phone or tablet.
Charlie Babcock
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Charlie Babcock,
User Rank: Author
2/12/2014 | 6:46:44 PM
Office would be useful on the iPad.
If Microsoft put Office on the iPad, the tablet market might be forever out of reach, but at least it would be moving more copies of Office. It's hard for me to see why Microsoft, HP or somebody hasn't succeeded in producing a useful workplace tablet, running Office.
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
2/13/2014 | 1:39:36 AM
What?! Re: Office would be useful on the iPad.
Chas, 

"Office would be useful on the iPad."

What a disturbing idea! Why would someone would like their iPad to start crashing on a daily basis?! The iPad doesn't need Office. 

-Susan

 
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
2/13/2014 | 1:32:19 AM
What about education?
Michael, 

iPads have consistently been adopted by education for years. The schools in Europe that have adpted tablets for all their students, teachers, and administration have chosen iPads.

Yet, I don't see education included in the chart. Would it be part of the "other" 7.6%?

-Susan 
Michael Endler
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Michael Endler,
User Rank: Author
2/13/2014 | 5:34:54 PM
Re: What about education?
Susan, that's a marvelous question. Yes, education is a huge market for Apple, and for iPads in particular. Here's my guess: The education segment's no-show in the chart probably says more about Good's clientele than about the number of iPads used in schools. Good offers an enterprise-focused set of tools. That doesn't make them inappropriate for schools, but I imagine there are other MDM options out there that might be better suited to a school's needs.
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
2/16/2014 | 1:43:20 AM
Re: What about education?
Thanks, Michael. Yes, that makes sense. :) 

-Susan 

 
Whoopty
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Whoopty,
User Rank: Ninja
2/13/2014 | 8:50:42 AM
Surprised
Really surprised that iPads have caught on so much in the business sector, considering Apple's penchant for releasing products the are regularly overpriced for the hardware on offer and tend to be more style focused than anything. 
RobPreston
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RobPreston,
User Rank: Author
2/13/2014 | 12:05:07 PM
Re: Surprised
Apple was first to market, and part of the iPad's early enterprise momentum is because of its cachet.
superbeesy
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superbeesy,
User Rank: Apprentice
5/27/2014 | 9:50:53 AM
IPad is standard
Interesting analysis. As a matter of fact, iPad is the standard in enterprises. As a management consultant, I almost never saw an enterprise providing their employees other devices than iPad. I do use an ipad with my collaborators as well; the thing is that the fact that iPad interface isn't as customizable as android's one ease the collaborative and collective use of ipads as work tools. Then, some of the best business apps are exclusive to iPad, such as Beesy, Goodreader or Office. Adding to this the fact that ipad remains more powerful than its competitor and that Apple updated its mobile device management tools for enterprise, I think iPad is in very good position into the enterprise market.


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