Comments
3 Social Analytics Mistakes: Don't Be Fooled
Newest First  |  Oldest First  |  Threaded View
bpcockerell
50%
50%
bpcockerell,
User Rank: Apprentice
2/14/2014 | 1:34:19 PM
Re: Helpful, Actionable Insight
D. Henschen--thanks for thoughts and the insightful question.

Automated sentiment analysis is most definitely a hot topic now and I suspect will continue to be so. While incredibly useful, I never view automated sentiment analysis in a vacuum; rather, it is one metric among many (key words associated with brand or product and sharing are two key others) to best determine an accurate assessment of how social is reacting in regards to your search term.

Additionally, if you are seeing a strong disconnect or lack of correlation between these other metrics and the automated sentiment analysis, you'll know it's time to further investigate its accuracy and make changes to scoring where necessary. Great question--hope this helps!

--Ben
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
2/13/2014 | 9:28:06 AM
Helpful, Actionable Insight
This is great, practical information that you can put to use. Particularly relevant is the pointe to look beyond marketing metrics. Any tips on ensuring that automated analysis of sentiment is on target? Or whether "positive" and "negative" are truly helpful measures? These remain hard questions for those mining social data.


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Government Tech Digest Oct. 27, 2014
To meet obligations -- and avoid accusations of cover-up and incompetence -- federal agencies must get serious about digitizing records.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.