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VMware's AirWatch Buy: Last Piece Of Mobile Puzzle?
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Charlie Babcock
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Charlie Babcock,
User Rank: Ninja
2/19/2014 | 12:30:16 PM
VMware buys technology & customer credibility too
AirWatch comes with a customer base something like Desktone's. It has as customers the brand name early adopters of multiple device management.
Lorna Garey
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Lorna Garey,
User Rank: Author
2/19/2014 | 12:30:20 PM
Enterprise POV
Charlie, from a CIO's perspective, everyone from IBM to HP to Microsoft is also looking to help them manage mobile devices and PCs from one pane of glass, plus there are best-of-breed specialists like Bluebox. Why should they go with VMware's vision, when it's largely seen as a datacenter player?
Charlie Babcock
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Charlie Babcock,
User Rank: Ninja
2/19/2014 | 12:35:32 PM
Some 3rd parties may bring more specific expertise
I can't honestly say I know the answer to that for very many companies, whose needs vary. VMware has the advantage of already being entrenched with the systems being invoked by end users. That's a big plus. But some third parties may level more device mangaement expertise than VMware may be able to bring to bear.
Laurianne
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Laurianne,
User Rank: Author
2/19/2014 | 2:46:50 PM
VDI economics
Charlie's point about virtualized desktop economics is interesting. It used to be the hitch was performance. Now it's cost /user acceptance. I still feel like virtualized, walled-off personal and work areas on tablets is simply a model that makes sense.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
2/19/2014 | 5:19:44 PM
Re: Enterprise POV
Lorna, I would think that's what AirWatch brings -- some mobile/ end user cred outside the data center. Whether it's BYOD or persona use of company-owned devices, mobile continues to be a real thorn for CIOs. This extends VMware's infrastructure management footprint out to the end user.
Lorna Garey
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Lorna Garey,
User Rank: Author
2/19/2014 | 5:36:09 PM
Re: Enterprise POV
Well, that's certainly the hope. But IBM just closed on its purchase of FiberLink, which has a cloud play, and plans to integrate that tech into the MobileFirst suite. And MS is reportedly beefing up SCCM's mobile capabilities and has the AD hook. For an enterprise, which vendor seems like a more natural fit for managing what will often be users' personal devices? Just not sure "VMware" jumps to mind.
tfitz123
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tfitz123,
User Rank: Apprentice
2/22/2014 | 10:56:12 AM
Connecting the dots is harder than it looks
At first glance the acquistion of MDM player Airwatch seems like a natural for VMWare who had virtually no answer in mobile space prior, and it certainly gives them that and with VMWare so broadly installed, a natural add-on for virtual server/desktop environments.


However, what many companies (i.e. Citrix, IBM, Symantec) have failed to realize is the integration is harder than it looks and that well, mobile is a much different animal.  The business workflows that exist today that customers hope to mobilize securely from the desktop or back office increasingly must be re-engineered for the mobile environment.  It's not as simple to line them up the same way, and the intermediary products (like Word/PDF document editors, middleware aggregators, and even secure drop box) are many times different than those we had on the desktop.


This type of integration between acquired product and the virtual environment does not happen overnight and if history is a guide, users may well rebel against being forced down a pipe.  The "dual persona" phenomenon trumpeted by VMWare with Horizon and Citrix with Xen has largely gone by the wayside.  Enterprises should take care to test and validate what is real and when it can be delivered.

 


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