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LinkedIn Expands Blogging Capability
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
4/16/2014 | 11:18:17 AM
Re: LinkedIn blogs
It represents the number of people who have clicked the link to your blog post (not those who have seen the link in their feeds).
anon5792874645
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anon5792874645,
User Rank: Apprentice
4/15/2014 | 5:32:00 PM
Re: LinkedIn blogs
Hi, I was wondering if the number of views a LinkedIn blog post gets is based on actual clicks to the link? Or scrolling through your news feed and seeing a the blog link count as a view as well? Thanks!

 
suthanalley
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suthanalley,
User Rank: Apprentice
3/20/2014 | 4:39:54 AM
Users can now avail the benefit of Blogging in Linkedin
LinkedIn provides both free and charged solutions. Users can create and manage professional identities that can engage with other professionals and hunt career opportunities for free, now the new linkedin publishing platform give users an opportunity to blog. User can now create blogs and share their thoughts with other people and also get engaged with them that will not only increase their knowledge but also give other users an opportunity to share their ideas as well.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
3/18/2014 | 2:57:25 PM
Re: LinkedIn blogs
I got access to its blogging platform last week and have been playing around with it. As far as I can tell, the only analytics it gives you is the number of people who have viewed and liked your post (and it appears those stats are public, so anyone can see them).
Justin Belmont
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Justin Belmont,
User Rank: Apprentice
3/15/2014 | 6:22:27 PM
LinkedIn Blogging
For LinkedIn users with an interest in blogging, this could be a great resource to gain experience and exposure. At the end of the day, it gives another platform on which you can share your work! For other thoughts about the effectiveness of blogging in catching an audience, take a look at this post: http://blog.prosemedia.com/espresso-yourself-three-reasons-a-good-blog-post-is-like-a-good-cup-of-joe/
Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/21/2014 | 8:34:50 AM
Re: LinkedIn blogs
Ha, I have to agree with you there. I'm not sure that's where they're headed (or would want to head).
WKash
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WKash,
User Rank: Author
2/20/2014 | 5:14:55 PM
Re: LinkedIn blogs
Interesting question about whether LinkedIn will merge w/ a media company some day. I'd be surprised. I believe LinkedIn already sees its self as a new age media company: It has the executive audience, it's pulling in all kinds of content already -- and now creating more; and it has an interesting advantage in seeing the metrics behind the scenes to offer advertisers.  But I think they still have a ways to go to get the level of reader engagement good media companies offer through content thoughtfull created for readers rather than counting on them to generate their own content.

 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/20/2014 | 8:49:37 AM
Re: LinkedIn blogs
Exactly. LinkedIn wants to be more than a site you visit when you're looking for new jobs, and it's doing a decent job of trying to be that. Pulse, Influencers, Company pages, etc -- all those were launched to keep people onsite longer. Like you said, I think those who already actively market themselves on LinkedIn will be more apt to pursue this feature than the average user.
WKash
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WKash,
User Rank: Author
2/19/2014 | 11:19:37 PM
Re: LinkedIn blogs
LinkedIn has been looking for ways to increase content and give members more reasons to pay attention to their pages on a daily basis. So this seems like a logical move and it's evident LinkedIn put some thought into incentivizing members to participate. For those who really use LinkedIn to market themselves, and for whom content marketing makes sense, this will be a welcome addition.
Ariella
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Ariella,
User Rank: Ninja
2/19/2014 | 7:10:31 PM
Re: Your thoughts?
@Thomas good point. There seems to be no shortage of those. What's more annoying is that some are not upfront that their invitations to "write for us" mean "write for us for free" with nothing other than "bragging rights" and "exposure" for compensation. A writer on one of the LinkedIn writer groups liked to say, "you can die of exposure."
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