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LinkedIn Expands Blogging Capability
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/19/2014 | 1:57:02 PM
Your thoughts?
Reading posts is one thing, but taking time to craft posts of your own is another. Does this new feature appeal to anyone? Would you consider publishing your thoughts about leadership and careers?
Laurianne
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Laurianne,
User Rank: Author
2/19/2014 | 2:56:00 PM
LinkedIn blogs
What is the advantage vs setting up your own web page blog? The exposure to your connections I guess. But if all your connections start blogging, will you really have time to read them all? I see LinkedIn merging with a media company some day. Who agrees?
Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/19/2014 | 4:12:00 PM
Re: LinkedIn blogs
Not just exposure to your connections, but others as well. Depending on how many shares, likes, and comments your post receives, LinkedIn could choose to highlight it as it does posts from its top Influencers. This could potentially expose you to thousands of new connections.

In looking at Twitter, it appears that people are pretty excited about this new feature. But as you mentioned, how much extra time do people really have to read and write?

 
David F. Carr
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David F. Carr,
User Rank: Author
2/19/2014 | 4:18:47 PM
Re: LinkedIn blogs
Merging with a media company? Because the publishing business is so attractive, eh?
Thomas Claburn
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Thomas Claburn,
User Rank: Author
2/19/2014 | 5:07:18 PM
Re: Your thoughts?
Yet another company encouraging people to work without getting paid. Social media FTW (for the wages).
ChrisMurphy
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ChrisMurphy,
User Rank: Author
2/19/2014 | 5:12:57 PM
Re: LinkedIn blogs
People are writing for the exposure, so it's all about an audience compared with a personal blog -- where is the best chance of this getting passed along and going viral, or even semi-viral. It'll be interesting to see how much data LI shares on views, since that can be both addictive (I'm a star) and discouraging (no one cares).   
Ariella
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Ariella,
User Rank: Ninja
2/19/2014 | 7:10:31 PM
Re: Your thoughts?
@Thomas good point. There seems to be no shortage of those. What's more annoying is that some are not upfront that their invitations to "write for us" mean "write for us for free" with nothing other than "bragging rights" and "exposure" for compensation. A writer on one of the LinkedIn writer groups liked to say, "you can die of exposure."
WKash
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WKash,
User Rank: Author
2/19/2014 | 11:19:37 PM
Re: LinkedIn blogs
LinkedIn has been looking for ways to increase content and give members more reasons to pay attention to their pages on a daily basis. So this seems like a logical move and it's evident LinkedIn put some thought into incentivizing members to participate. For those who really use LinkedIn to market themselves, and for whom content marketing makes sense, this will be a welcome addition.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/20/2014 | 8:49:37 AM
Re: LinkedIn blogs
Exactly. LinkedIn wants to be more than a site you visit when you're looking for new jobs, and it's doing a decent job of trying to be that. Pulse, Influencers, Company pages, etc -- all those were launched to keep people onsite longer. Like you said, I think those who already actively market themselves on LinkedIn will be more apt to pursue this feature than the average user.
WKash
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WKash,
User Rank: Author
2/20/2014 | 5:14:55 PM
Re: LinkedIn blogs
Interesting question about whether LinkedIn will merge w/ a media company some day. I'd be surprised. I believe LinkedIn already sees its self as a new age media company: It has the executive audience, it's pulling in all kinds of content already -- and now creating more; and it has an interesting advantage in seeing the metrics behind the scenes to offer advertisers.  But I think they still have a ways to go to get the level of reader engagement good media companies offer through content thoughtfull created for readers rather than counting on them to generate their own content.

 
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