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Facebook's WhatsApp Buy: 10 Staggering Stats
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/21/2014 | 9:16:36 AM
Most surprising?
The stat that stood out most for me: WhatsApp hasn't spent any money on marketing and PR, and still managed to reach 450 million users while adding 1 million more every day. That's incredible. What stat surprised you the most?
kafantaris
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kafantaris,
User Rank: Apprentice
2/21/2014 | 10:57:23 AM
Stupid see, stupid does.
Foolishness is contagious. Ask the advertising folks.
anon4712926435
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anon4712926435,
User Rank: Apprentice
2/21/2014 | 1:04:39 PM
facebook and what's app
fghgf
Alison_Diana
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Alison_Diana,
User Rank: Author
2/21/2014 | 5:01:52 PM
Re: Most surprising?
That is an amazing fact. Talk about great word-of-mouth marketing! Interesting that he's from the Ukraine, given what's happening there right now, and that he was down to food stamps. What a literal rags to riches story. Thrilling and a great source of optimism for all the other entrepreneurs working in their basements right now!
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
2/21/2014 | 5:19:11 PM
Hold on to the kids
Stunning that a company with a tiny staff and no PR or marketing can grow to 450 million users. But if WhatsApp is remaining independent, how does that help Facebook keep teens and millennials on the site? Isn't that the goal here?
techbuzzer
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techbuzzer,
User Rank: Apprentice
2/22/2014 | 10:09:23 AM
Income Inequality
The artical says early employees made millions.  What about employees who joined later?  Did they share in the winnings?
PaulS681
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PaulS681,
User Rank: Ninja
2/22/2014 | 7:20:14 PM
Re: Most surprising?

The most surprising to me is how much it's worth. I never heard of it before this story broke. What will be interesting to see is how Facebook uses this. I imagine they have some pretty big plans but I'm struggling to think of ways they are going to use this to grow it.

petey
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petey,
User Rank: Strategist
2/23/2014 | 7:34:34 PM
Emperor is wearing no clothes
I really believe this is not about business. Facebook has so much cash from their IPO it's almost like casino money where they are playing with house money. No profits, no discernable business plan and no hurry. It almost seems like a hobby gone wild. I understand why they wanted this company. I do not see how this is going to produce profitable results. The emperor is wearing no clothes.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/24/2014 | 9:00:44 AM
Re: Income Inequality
We'll have to wait and see after the deal is finalized -- there weren't any specifics on that group of employees.
Kristin Burnham
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50%
Kristin Burnham,
User Rank: Author
2/24/2014 | 9:04:11 AM
Re: Hold on to the kids
I imagine there will be some integration with Facebook later down the road, but what's most important to the company is the mobile data that WhatsApp's 450 million users can provide.
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