Is Your Company Really A Digital Business? - InformationWeek
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Is Your Company Really A Digital Business?
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ChrisMurphy
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ChrisMurphy,
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2/26/2014 | 10:08:06 AM
The Customer Facing Test
This is a hugely important distinction Mark raises here -- the customer facing digital initiatives are where the tension points really come to a head. We can say all we want how our employees are our most important asset, but when it comes to putting out an app, we have a higher standard for customer-facing work than we do for employees. Downtime becomes a disaster instead of a headache. Missed deadlines cause delay of a product launch -- which ripples through marketing efforts, sales materials, production, engineering. A key question: Will IT organizations be a vital part of those customer-facing efforts when they happen, or left out?
WKash
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WKash,
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2/26/2014 | 12:16:38 PM
CDW Example
Your raise an important line of thought here, Chris, and the CDW example is an interesting one.  CDW's government division is a good example of how CDW delivers highly specialized programs.  Its recent deal with the Defense Department, on behalf of Adobe -- see:  Defense Dept. Inks $40.5M Deal For Adobe Software -- offers a glimpse of how customer knowledge turns into pretty big business deals.

 


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