Comments
Digital Strategy Test: Can You Gain Competitive Advantage?
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Laurianne
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Laurianne,
User Rank: Author
2/27/2014 | 2:46:26 PM
Great examples
Did we just use the word "joy" in an IT article, Vinnie? Seriously, it is always great to hear examples like these, where IT execs are genuinely excited about their projects.

I find the shoppable fashion magazine an interesting exanple of competitive advantage. Those of us who worked in consumer tech journalism in the 90s thought a shoppable laptop/phone/gadget magazine would replace our publications -- but no one has put that formula together yet.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
2/27/2014 | 2:53:03 PM
Re: Great examples
Laurie, that's a great example of how there's still a huge gulf between possible and profitable in many digital initiatives. Is retail profitable enough to support a publishing arm, and is the publishing good enough when its goal is really to drive sales? One CIO offered this deceptively simple advice: Be very clear on how you're going to make money from these digital efforts.
VinnieM306
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VinnieM306,
User Rank: Apprentice
2/27/2014 | 4:09:44 PM
Re: Great examples
Laurie - glad the word Joy caught your attention :)

seriously I compressed 300+ pages of conversations with excited tech leaders into this column - if you read tne book you see all kinds of humanoid robotics, semantic product memories, facial recognition, IoT examples. What was remarkable was only a small fraction of the interviewees were from Silicon Valley. Another startling data point - how fluent CEOs, CMOs - non IT execs - I interviewed were fluent in technology. And how even museums and railroads and other so called "laggard" industries are reinventing their operations with technology.

I started my career in the 80s and remember listening to Max Hopper discuss Sabre. Then for the next 20 years at PwC and Gartner I saw the drudgery of Y2K, ERP and other killjoy IT. In the last 5 years with 3 books I have seen a much more enjoyable tech environment for creative executives. This book just opened my eyes to how pervaisve across countries, industries and processes the opportunities for differentiating IT have become. The advantage as I mention though is fleeting so not all of it will be profitable for long but it should be joyful, for sure....
J_Brandt
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J_Brandt,
User Rank: Ninja
2/27/2014 | 4:44:51 PM
Re: Great examples
I love ideas and of course the examples cited are all the positive ones.  But sadly today's consumerism/bigdata gets twisted and used for very negative things.  I fear the realization of a lot of those big brother sci fi movies I enjoy watching.
ANON1242037829718
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ANON1242037829718,
User Rank: Apprentice
2/27/2014 | 6:38:18 PM
Re: Great examples
J_Brandt, yes these are positive examples and you are right not every company or government entity will use their digital prowess appropriately. And even more concerning is the bad guys have their versions of  "digital enterprises" for cyber crime, cyber war etc.

Some of that - digital security, privacy etc is also covered in the book. 
VinnieM306
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VinnieM306,
User Rank: Apprentice
3/1/2014 | 3:17:26 PM
Highly discounted eBook pricing
I should have mentioned in my column in eBook form the book is highly subsidized - US $ 3.99 or EU 3.99 - almost 80% off list - on various Amazon sites around world and Karl-Heinz is donating net proceeds from all the copies to charity.


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