Comments
Building A Social Business: 10 Questions
Newest First  |  Oldest First  |  Threaded View
davidnour
50%
50%
davidnour,
User Rank: Apprentice
3/11/2014 | 11:44:37 PM
Re: A Brand's Voice
Great. I also remember what an old CEO once told me: remember information for people, not about them! For people is for their benefit. About them is for yours! The more we engage and understand our current and prospective customers online, the more impactfuly we can interact with them. Brands who act like robots can't do that!
davidnour
50%
50%
davidnour,
User Rank: Apprentice
3/11/2014 | 11:42:42 PM
Re: Great
Very kind.
Madhava verma dantuluri
50%
50%
Madhava verma dantuluri,
User Rank: Apprentice
3/11/2014 | 11:26:17 PM
Great
This is an excellent article and all the factors mentioned are very essential to swam into social marketing.
Laurianne
50%
50%
Laurianne,
User Rank: Author
3/8/2014 | 10:04:09 AM
Re: A Brand's Voice
David, two brands I think do a good job of sounding human on Twitter, FB and even in emails are @Loft and @Kimpton. I work in a business that demands attention to SEO so I understand the value of keywords, but I follow the advice a wise former colleague shared with me: Never sound like a robot.
davidnour
50%
50%
davidnour,
User Rank: Apprentice
3/7/2014 | 5:29:32 PM
Re: Cultivate communities
Fantastic post on internal communities / being a gardner by @MarkSylvester @intronetworks:

http://intronetworks.com/fire-the-gardener-why-nurturing-your-online-community-is-critical-to-greener-relationships/
davidnour
50%
50%
davidnour,
User Rank: Apprentice
3/7/2014 | 5:21:45 PM
Re: A Brand's Voice
Laurianne - thanks for jumping in. Which brands that you follow that do a good job at not just sounding but being human in your interactions? Love the buzzword assembly line comment and it's so true. I'm convinced similar to the company's legal department giving out a list of acceptable terms that can be used, marketing functions are handing out, here the keywords (or worse yet, #s) that we need to push this month. So every reply should include #LoveUs... #Unsubscribe #I'mOutofHere #YouLostMeAtHello!
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
3/7/2014 | 4:00:26 PM
Cultivate communities
No. 10 is especially important for businesses launching an internal social network. Gartner says that 80% of social business initiatives fail -- why? One reason is because companies tend to "set it and forget it."
Laurianne
50%
50%
Laurianne,
User Rank: Author
3/7/2014 | 10:32:39 AM
A Brand's Voice
"I don't have a relationship with your logo, your building, or your tagline." This rings true to me, David. Some brand Twitter accounts that I follow do a good job of sounding human -- not like a marketing bot. No one wants to have a social relationship with a buzzword assembly line.


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek - July 21, 2014
Our new survey shows fed agencies focusing more on security, as they should, but they're still behind the times with cloud and overall innovation.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
In this special, sponsored radio episode we’ll look at some terms around converged infrastructures and talk about how they’ve been applied in the past. Then we’ll turn to the present to see what’s changing.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.