Comments
Building A Social Business: 10 Questions
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Laurianne
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Laurianne,
User Rank: Author
3/7/2014 | 10:32:39 AM
A Brand's Voice
"I don't have a relationship with your logo, your building, or your tagline." This rings true to me, David. Some brand Twitter accounts that I follow do a good job of sounding human -- not like a marketing bot. No one wants to have a social relationship with a buzzword assembly line.
davidnour
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davidnour,
User Rank: Apprentice
3/7/2014 | 5:21:45 PM
Re: A Brand's Voice
Laurianne - thanks for jumping in. Which brands that you follow that do a good job at not just sounding but being human in your interactions? Love the buzzword assembly line comment and it's so true. I'm convinced similar to the company's legal department giving out a list of acceptable terms that can be used, marketing functions are handing out, here the keywords (or worse yet, #s) that we need to push this month. So every reply should include #LoveUs... #Unsubscribe #I'mOutofHere #YouLostMeAtHello!
Laurianne
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Laurianne,
User Rank: Author
3/8/2014 | 10:04:09 AM
Re: A Brand's Voice
David, two brands I think do a good job of sounding human on Twitter, FB and even in emails are @Loft and @Kimpton. I work in a business that demands attention to SEO so I understand the value of keywords, but I follow the advice a wise former colleague shared with me: Never sound like a robot.
davidnour
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davidnour,
User Rank: Apprentice
3/11/2014 | 11:44:37 PM
Re: A Brand's Voice
Great. I also remember what an old CEO once told me: remember information for people, not about them! For people is for their benefit. About them is for yours! The more we engage and understand our current and prospective customers online, the more impactfuly we can interact with them. Brands who act like robots can't do that!
Kristin Burnham
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Kristin Burnham,
User Rank: Author
3/7/2014 | 4:00:26 PM
Cultivate communities
No. 10 is especially important for businesses launching an internal social network. Gartner says that 80% of social business initiatives fail -- why? One reason is because companies tend to "set it and forget it."
davidnour
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davidnour,
User Rank: Apprentice
3/7/2014 | 5:29:32 PM
Re: Cultivate communities
Fantastic post on internal communities / being a gardner by @MarkSylvester @intronetworks:

http://intronetworks.com/fire-the-gardener-why-nurturing-your-online-community-is-critical-to-greener-relationships/
Madhava verma dantuluri
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Madhava verma dantuluri,
User Rank: Apprentice
3/11/2014 | 11:26:17 PM
Great
This is an excellent article and all the factors mentioned are very essential to swam into social marketing.
davidnour
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davidnour,
User Rank: Apprentice
3/11/2014 | 11:42:42 PM
Re: Great
Very kind.


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