Comments
Pepsi Creates Private Label Social Network For X-Factor
Newest First  |  Oldest First  |  Threaded View
Tony Ventrice
50%
50%
Tony Ventrice,
User Rank: Apprentice
11/9/2011 | 7:08:36 PM
re: Pepsi Creates Private Label Social Network For X-Factor
If the intent was to encourage an x-factor chat stream, the implementation is pretty far from the mark.
Gigya's implementation fails to create context or identify any intrinsic user motivations.

In a system where the only objective is to earn the most points and get your message on tv, the most successful players are going to be those who spam the stream the most. As expected, the stream is completely filled with spam -one is hard-pressed to find any mention of the x-factor show anywhere on the shout-out site.

Gigya may have experience in handling large usage loads, but they clearly don't have much experience in gamification. The Pepsi shout-out site is not only uninteresting as a destination but it fails to provide any value to Pepsi or the customer.
The fact that Gigya would cite this obvious mess as one of their 'best implementations with any brand' is honestly embarrassing.


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.