Comments
Why Ford Just Became A Software Company
Newest First  |  Oldest First  |  Threaded View
pfischer681
50%
50%
pfischer681,
User Rank: Apprentice
12/2/2011 | 7:12:32 AM
re: Why Ford Just Became A Software Company
I own a 2011 Ford Edge and I downloaded the new update two weeks ago and dropped it on a flash drive and plugged it in to my ford and after a 30 minute upgrade all was fine. The voice recognition works great and the whole software package makes me more nimble and efficient. Using Microsoft Sync and MyFord Touch is like using any other interface and that is the "key" is to figure out what you need and just use it as an active input. Make technology an active interface for you as opposed to a passive one.

Microsoft Sync running in a new Ford makes MyFord Touch the next big thing. Watch as all other car companies jump in as there's no finish line in this race.....

ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
11/21/2011 | 1:06:35 PM
re: Why Ford Just Became A Software Company
Ford is trying to get more people like you --- it's mailing out the USB drives in hopes of seeding the habit, getting people comfortable with downloading. That's a big part of what's changing -- not just that Ford chooses to do continual software updates, but that customers come to expect it and take advantage of it as well.
nanana
50%
50%
nanana,
User Rank: Apprentice
11/20/2011 | 10:13:01 AM
re: Why Ford Just Became A Software Company
While I share your view I can certainly understand that some of the "non-power users" would need a stick sent by snail mail.
GPOTTER1233
50%
50%
GPOTTER1233,
User Rank: Apprentice
11/19/2011 | 4:02:11 PM
re: Why Ford Just Became A Software Company
I guess there wasn't much fanfare and you missed it but we passed that Rubicon a year or more ago. I own a 2010 Ford Mustang with Sync and I've installed two major software updates over the past two years. Honestly, snail mailing out flash drives seems like a step backwards from the previous practice of sending out an email with a link to the download and installation instructions.
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
11/16/2011 | 4:32:58 PM
re: Why Ford Just Became A Software Company
Ralph, thanks for sharing your experience. You touch on a key idea -- there's no shortage of deep tech talent at places like Ford. But even given that depth, learning to develop and support and update a customer-facing piece of software is a different ball game. And more companies are going to need their tech teams to play that game.
ANON1242306966576
50%
50%
ANON1242306966576,
User Rank: Apprentice
11/15/2011 | 7:13:37 PM
re: Why Ford Just Became A Software Company
It's been over 30 years since I worked as a contractor for Ford's Computer Science Department, but I certainly remember it being state of the art at that time. In particular, providing my first exposure to structured software development methods and tools. Admittedly, the software being developed was for support of Engineering R&D activities, e.g. crash simulation and analysis, not embeded embeded real-time systems.

Ralph McNall


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.