Comments
Twitter's Enduring Struggle: ROI
Newest First  |  Oldest First  |  Threaded View
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
3/27/2014 | 7:06:57 AM
Re : Twitter's Enduring Struggle: ROI
I am just wondering if engaging existing customers might have a much higher value than 55 %. Because this is one thing that businesses are doing effectively on social media in my opinion. Customers of most of the brands now interact with them on their social media pages instead of any other forums.
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
3/25/2014 | 3:21:14 PM
Re: Re : Twitter's Enduring Struggle: ROI
The problem is that some of these businesses aren't comfortable with intangible results. How do you measure brand awareness? That one is big for businesses on Twitter, but it's still so difficult to track.
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
3/25/2014 | 5:29:30 AM
Re : Twitter's Enduring Struggle: ROI
It is interesting to note what John Souza said. He terms social media as significant play in the marketing. On the other hand he gives the notion that businesses are unsure of its benefit and are mostly forced into having a twitter presence. It looks like businesses don't have a choice, they have to be there.
Madhava verma dantuluri
50%
50%
Madhava verma dantuluri,
User Rank: Apprentice
3/24/2014 | 12:58:44 AM
ROI
Its always challenging to analyze the ROI from the Twitter.
Alison_Diana
50%
50%
Alison_Diana,
User Rank: Author
3/20/2014 | 3:55:56 PM
Re: Measuring Twitter
If Twitter helps brands build consumer engagement, I wonder if there's a premium enterprise service the company can offer businesses. 
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
3/20/2014 | 3:00:00 PM
Measuring Twitter
I think companies will start stepping back and asking themselves, "Ok what are we really using Twitter for and how are we measuring it?" I'm really surprised Twitter's analytics tools haven't taken off more with businesses.


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.