Comments
Twitter's Enduring Struggle: ROI
Oldest First  |  Newest First  |  Threaded View
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
3/20/2014 | 3:00:00 PM
Measuring Twitter
I think companies will start stepping back and asking themselves, "Ok what are we really using Twitter for and how are we measuring it?" I'm really surprised Twitter's analytics tools haven't taken off more with businesses.
Alison_Diana
50%
50%
Alison_Diana,
User Rank: Author
3/20/2014 | 3:55:56 PM
Re: Measuring Twitter
If Twitter helps brands build consumer engagement, I wonder if there's a premium enterprise service the company can offer businesses. 
Madhava verma dantuluri
50%
50%
Madhava verma dantuluri,
User Rank: Apprentice
3/24/2014 | 12:58:44 AM
ROI
Its always challenging to analyze the ROI from the Twitter.
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
3/25/2014 | 5:29:30 AM
Re : Twitter's Enduring Struggle: ROI
It is interesting to note what John Souza said. He terms social media as significant play in the marketing. On the other hand he gives the notion that businesses are unsure of its benefit and are mostly forced into having a twitter presence. It looks like businesses don't have a choice, they have to be there.
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
3/25/2014 | 3:21:14 PM
Re: Re : Twitter's Enduring Struggle: ROI
The problem is that some of these businesses aren't comfortable with intangible results. How do you measure brand awareness? That one is big for businesses on Twitter, but it's still so difficult to track.
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
3/27/2014 | 7:06:57 AM
Re : Twitter's Enduring Struggle: ROI
I am just wondering if engaging existing customers might have a much higher value than 55 %. Because this is one thing that businesses are doing effectively on social media in my opinion. Customers of most of the brands now interact with them on their social media pages instead of any other forums.


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 23, 2014
Intrigued by the concept of a converged infrastructure but worry you lack the expertise to DIY? Dell, HP, IBM, VMware, and other vendors want to help.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.