News
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2/1/2007
07:46 AM
Edward Moltzen
Edward Moltzen
Commentary
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Michael Dell In 16 Seconds

Michael Dell is excited to be a CEO again, but will he be excited enough to start a channel strategy?

Dell's corporate blog has posted a sixteen-second video of its chairman, former and current CEO Michael Dell describing his reaction to once again holding the day-to-day reins at the Round Rock, Texas-based PC maker. Dell says:

I'm very excited to be CEO again and I feel the same kind of energy and drive that I did when I started the company in 1984. You know, I think we can deliver enormous value to customers in the IT industry and it gets me, it gets me very excited.

Wall Street appears to be responding, as shares of Dell stock on Nasdaq jumped by more than 5 percent, by $1.38 per share, in pre-market trading.

Industry analyst Robert Djurdjevic, following Dell's announcement Wednesday that Michael Dell would replace Kevin Rollins as CEO, reacted by saying, "Looks like great news for Dell shareholders. . . It just goes to show us that on Wall Street, just as in the case of HP (during the boardroom crisis . . . ) a person (CEO) matters more to investors than does the (bad) news."

Michael Dell, in an interview with the New York Times, also made a coy reference to potentially re-exploring the idea of modifying its direct-only strategy for PC sales: "That's where you'll see new ideas and some experiments."

On a few occasions over the past year, Dell had specifically thrown cold water on the idea of two-tier distribution, saying at one point, "No. We're the direct company."

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