News
News
3/6/2006
02:54 PM
Connect Directly
RSS
E-Mail
50%
50%

Microsoft Backtracks On Timetable To Beat Google

After a top exec in Europe weighs in with a bold prediction, Microsoft tries to bring the rhetoric down a notch. The software giant will compete against the online search engine, but it isn't making any precise predictions.

Microsoft Corp. has tempered the chest-beating of its European president who said last week that the software giant's online search engine would be "more relevant" in the U.S. market than Google.

The statement by Neil Holloway left some search industry experts scratching their heads, wondering why Holloway would make a prediction that establishes a timetable for releasing what would amount to hefty advancements in MSN Search.

Ken Moss, general manager for Web search at MSN, said in the company's blog that Microsoft wasn't making any predictions in its competition with Google, which Microsoft executives say is among their top Internet rivals.

"We won't try to predict the progress of our competitors and so we won't forecast when we might take the lead, but this is a long term game and we are committed to helping drive the next wave of innovation in search for our customers," Moss said.

However, Christopher Payne, vice president of search at MSN, is scheduled to show "some intriguing improvements" to the service this week at ETech in San Diego, Moss said.

At a tech and media summit sponsored by news agency Reuters, Holloway, Microsoft president for Europe, Middle East and Africa, said the company's search engine would surpass Google's this year.

""What we're saying is that in six months' time we'll be more relevant in the U.S. market place than Google," Holloway said. "The quality of our search and the relevance of our search from a solution perspective to the consumer will be more relevant."

Within the U.S. search market, MSN Search is a distant third place to Google, which has a market share that's more than four times that of Microsoft's, according to Nielsen/NetRatings. Yahoo is second with less than half of Google's, which topped 48 percent in January.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - September 10, 2014
A high-scale relational database? NoSQL database? Hadoop? Event-processing technology? When it comes to big data, one size doesn't fit all. Here's how to decide.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.