IView MediaPro enables creative professionals to manage and catalog their works through a searchable repository.
Microsoft Corp. has bought iView, a British maker of digital asset management software, the latter company said Tuesday. Financial terms were not disclosed.
In an open letter, company founder Yan Calotychos said the acquisition would make it possible for iView to enhance its flagship MediaPro product, while also strengthening customer service and support.
IView MediaPro enables photographers and other creative professionals to manage and catalogue their works through a searchable repository. The software supports more than 100 file formats for images, audio, video and other digital assets.
IView was originally built for the Mac, but is also available for Windows. The company plans to continue developing its products for both platforms, Calotychos said. The iView development team and Calotychos would join Microsoft.
The company did not provide any future product plans, saying they would be announced at a future date. However, the software would continue to be sold, and support would be provided under current terms.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.