Microsoft Hopes New Search Tool Draws Converts From Google - InformationWeek
IoT
IoT
Software // Enterprise Applications
News
9/15/2006
03:30 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
CAO Discusses Their Roll & The Skills Needed to Do the Job
Jul 26, 2017
LWhat does a chief analytics officer do each day? To help us answer that question we welcome Dun & ...Read More>>

Microsoft Hopes New Search Tool Draws Converts From Google

Microsoft may finally believe its search engine and search advertising platform have reached the point of being technically competitive with Google and Yahoo. But technology will only get Microsoft so far.

Microsoft Windows Live Search and the Live.com search site officially graduated from beta last week--which means that now the real work begins.

Removing the beta label indicates that Microsoft's search platform is "ready for prime time," says Christopher Payne, corporate VP of Windows Live Search at Microsoft. The use of a television metaphor obscures the difficulty Microsoft faces in winning searchers, not to mention advertisers, away from Google and Yahoo. Building a group of users is more complex than merely getting them to switch channels. Microsoft may finally believe that its search engine and search advertising platform are ready to compete with Google and Yahoo, but technology will only get Microsoft so far.

Self-reflection: Windows Live's mapping tool takes a bird's-eye view of Microsoft's headquarters

(click image for larger view)


Self-reflection: Windows Live's mapping tool takes a bird's-eye view of Microsoft's headquarters
Windows Live Search has some arguably superior features, such as Windows Live Search Images, which benefits from a responsive, modern interface that scales selected images for easier viewing. It also displays "related searches," links to subsets of search results broken down by conceptual categories. But other search engines such as Ask.com also excel in certain areas.

Google's deal last week to make its ad and search tools available inside Intuit's QuickBooks software shows that there's a lot to be said for distribution. With its search toolbar already available through Dell computers and downloads of Sun Microsystems' Java, Google is expanding the number of routes people can use to access its services. The result is a growing Google search ecosystem.

Microsoft has its own advantages from within the desktop. It clearly hopes its Vista operating system's built-in search capabilities will bolster its shiny new online offerings. It probably will. But the speed with which Google is spreading its tendrils has to alarm Microsoft.

As Payne admits, "This is just the beginning."

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll