Microsoft Pledges 'Significant' DRM Investment - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Microsoft Pledges 'Significant' DRM Investment

The company said it will increase investments in digital rights management to guard against piracy, and to support the wireless industry as more tunes, pictures, and video clips are sent over the airwaves to mobile phones.

Microsoft Corp. said Wednesday it would increase investments in digital rights management (DRM) to guard against piracy and support the wireless industry, as more tunes, pictures and video clips are sent over the airwaves to mobile phones.

More than 30 million U.S. wireless subscribers will consume video and television content on mobile devices by 2009, estimates IDC Corp.

Providing no financial details, Microsoft said only that the investment would prove "significant." The Redmond, Wash., company claims more than 100 content service licenses and deploys the Microsoft Windows Media DRM platform on hundreds of devices to deliver content securely for playback on computers, mobile devices and portable devices.

The platform supports download and play, subscription, video on demand, and enables device manufacturers to directly acquire licenses on their handsets.

CinemaNow Inc. vice president of engineering Jack Horner said Monday customers downloading-to-own movie files offered from the company's Web site are protected by Microsoft's DRM platform

Microsoft also has been working along side Thomson and Time Warner Inc. through a joint venture called ContentGuard to enable interoperability among DRM platforms.

Microsoft said the DRM platform will serve as a key building block to enable new and innovative scenarios for mobile content delivery — an important request of wireless industry leaders.

At the Digital Hollywood Spring 2006 conference last week in Santa Monica, Calif., DRM supporters and critics debated for days the implications wireless and wired technologies continues to have on the music and movie industries.

Music and movie industry executives said the technology is important to protect artists' rights and revenues.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
Register for InformationWeek Newsletters
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll