Microsoft Search Share Rises With Prizes - InformationWeek
Software // Information Management
07:58 PM
Connect Directly

Microsoft Search Share Rises With Prizes

MSN and Microsoft Live's U.S. search query volume showed a 67% increase from May to June, according to a new report.

Microsoft's search efforts may finally have found some users.

MSN and Microsoft Live's U.S. search query volume jumped from 8.4% in May to 13.2% in June, a 67% increase, according to Internet metrics company Compete, Inc.

The key to Microsoft's success? Prizes.

"A good portion of the additional Live searches are coming from the Live Search Club, where you can apparently play games for points which you can redeem for fine Microsoft products," said Steve Willis, a Compete analyst, in a blog post Monday. "All of the games involve using Live's search engine -- to get the points, you have to search with Live.", powered by Google, has been using prizes to woo searchers since 2004.

Willis said that wasn't generating noticeable traffic in April. In May, Compete tracked some 330,000 unique visitors at that site. In June, that number had risen to 3 million unique visitors.

"If Microsoft can actually leverage this traffic to into actual search users and string together a few more months like this, they could really threaten Google's top spot," said Willis.

A person posting under the name Cliff Parker on the Compete blog questioned the firm's data. "[S]earch market shares usually move by tenths of percentage points per month," Parker said. "A move this big in one month is unprecedented. Are you sure your data are correct?"

Willis did not immediately respond to a request for comment.

Compete boasts an active monthly sample of over 2 million users, compared to the 120,000 users sampled by Internet analyst comScore Media Metrix 2.0.

"Compete applies a rigorous normalization methodology, leveraging scientific multidimensional scaling (by age, income, gender and geography) to ensure metrics are representative of the U.S. Internet population," the company states on its Web site. "Compete members are recruited through multiple sources, including ISPs, the Compete Toolbar and additional opt-in panels to ensure a diverse distribution of user types and to facilitate de-biasing across the data sources."

As for other search engines, Amazon's shows a noticeable increase in traffic at and a 52% increase in page views over the past three months.

Google saw its search query volume drop from 67% in May to 62.7% in June, a 6.5% decline.

Yahoo's search query share stood at 19.6% in June, down from 19.7% in May and from 26.7% in June 2006.'s search query share declined to 3.3% in June, down 3.5% in May and 4.1% from June 2006.

Internet metrics company comScore published its take on U.S. search market share numbers for May: Google (50.7%), Yahoo sites (26.4%), Microsoft sites (10.3%), and Ask (5%).

Your mileage may vary.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll