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Microsoft's Going Broader, Google's Going Deeper--And Some Mobile Services May Not Go At All

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In This Issue:
1. Editor's Note: Microsoft's Going Broader, Google's Going Deeper--And Some Mobile Services May Not Go At All
2. Today's Top Story
    - The High Cost Of Data Loss
    Related Stories:
    - Personal Data Sieves: An Interactive Graphic Presentation
    - Visa's Blaming Of Fujitsu In Debit Card PIN Breach Draws Ire
    - Many Data Centers Still Have No Risk Management Plan
3. Breaking News
    - Microsoft Delays Consumer Version Of Vista Until January
    - Firefox 2.0 Alpha Imminent
    - Microsoft Refreshes Internet Explorer 7 Beta 2 Preview ...
    - ... And Touts SharePoint As Development Platform
    - Novell Plans SUSE Linux 11 For 2008
    - Vendor: RFID Can Solve Lost Baggage Problem
    - IEEE Head Questions Expanding H-1B Program
    - Disney's Iger: No Net Neutrality Laws Needed
    - Microsoft Readies Windows Live Shopping
    - VeriSign Service Catalogs, Ranks Cyberthreats
    - CA Upgrades Desktop And Server Management r11
4. Grab Bag: News You Need From Around The Web
    - Review: Online Front Page Morgue Is Intriguing But Incomplete (Washington Post)
    - EU Urges More Broadband Internet Access (AP)
    - Software Notebook: Microsoft's Other Secret Hardware Project (Seattle Post-Intelligencer)
5. In Depth: Personal Tech
    - MySpace, Verizon Music-Video Event Draws 4,300 Bands
    - AirPlay Hopes To Merge Live TV With Mobile Phones
    - Akimbo, Movielink Add Personalization
    - Red Bend To Upgrade Sharp 3G Phones
    - Brief: Sony BD-ROM Player To Debut In July
    - ITunes Gaining On RealPlayer
6. Voice Of Authority
    - Has Google's Privacy Policy Protected Us From Government Surveillance?
7. White Papers
    - Remote Control: Use Gartner's Decision Framework To Protect Your Perimeter
8. Get More Out Of InformationWeek
9. Manage Your Newsletter Subscription

Quote of the day:
"I skate to where the puck is going to be, not to where it has been." -- Wayne Gretzky


1. Editor's Note: Microsoft's Going Broader, Google's Going Deeper--And Some Mobile Services May Not Go At All

In my opinion, Google has tipped its hand big-time as to where its next major growth spurt will come from: delving deeper into specific market segments. The company has announced an invitation-only soccer site with an assist from Nike, as well as a financial news site in conjunction with other content providers.

Google's Joga.com is providing soccer-related content, games, and other information. Most importantly, the site will serve as a social network for soccer fans to upload their own stories, photos, and really make it into a kind of MySoccerSpace.

As interesting and cool as this site seems--and the possibilities of other themed social-networking sites are racing through my mind--perhaps the project with the deeper pockets is the financial information site Google also recently announced. Unlike Joga.com, it's open to all comers and doesn't require an invitation. It also taps into the powerful baby-boomer market for financial services and advice--and who wouldn't want a piece of that pie?

So what's next for Google? I'm thinking perhaps a health-related site, maybe one that caters to eldercare, retirement communities, leisure pastimes for the newly or about-to-be retired set, and so on. Then there's the other end of the spectrum--the young-adult crowd, which has grown up with social networking sites as part of their DNA.

The possibilities are endless, and I think Google's really onto something here.

As for Microsoft, the company has long been a player in the consumer software market. But that's just the tip of the proverbial TV tube compared to what the firm has been up to lately. Deutsche Telekom will use Microsoft's software to deliver television and video on demand over its upgraded Internet Protocol network starting this summer. Significantly, this is Microsoft's 13th such contract, along with AT&T here in the United States and Alcatel in France. The company expects that many trial projects will be going into full production mode in the second half of this year.

If this succeeds, Microsoft will be "inside" our television sets. Talk about broadening your base.

Other consumer trends aren't so clear. In one recent survey, more than a third of North American consumers polled said they wouldn't pay a premium for extras--including music and video downloads--on their cell phones. Note to global telecom execs who have been banking on this as a way of making money: You might want to figure something else out.

Whatever happens, it's going to be fun to watch.

What do you think about where Google and Microsoft are headed? And would you pay extra for mobile music and video on your cell phone? To read more, or to comment, please read my blog entry.

Johanna Ambrosio
jambrosio@cmp.com
www.informationweek.com


2. Today's Top Story

The High Cost Of Data Loss
Sensitive personal data has been misplaced, lost, printed on mailing labels, posted online, and just left around for anyone to see. The situation has become untenable. Here's the ugly truth about how it keeps happening, who's been affected, and what's being done about it.

Related Stories:

Personal Data Sieves: An Interactive Graphic Presentation

Visa's Blaming Of Fujitsu In Debit Card PIN Breach Draws Ire
One Gartner analyst suggested the PIN problem was probably a combination of an inside job and outside hacking help, and estimated that there are at least 30 gangs worldwide sophisticated enough to pull off such a heist.

Many Data Centers Still Have No Risk Management Plan
More than 75% have experienced a business disruption in the past five years, including 20% who say the disruption had a serious impact on the business, according to a recent survey of data center managers.


3. Breaking News

Microsoft Delays Consumer Version Of Vista Until January
Versions for business will be available by November, but Microsoft will miss holiday consumer sales.

Firefox 2.0 Alpha Imminent
The new software is likely to appear this week, with improvements to bookmarks, tabs, and extensions.

Microsoft Refreshes Internet Explorer 7 Beta 2 Preview ...
The rendering engine is now complete, meaning Web site owners can begin testing sites using IE7.

... And Touts SharePoint As Development Platform
The upcoming SharePoint Server 2007, due late this year, sports new connectivity services and will act as Microsoft's preferred foundation for collaborative apps, company executives said Tuesday.

Novell Plans SUSE Linux 11 For 2008
Just as version 10 began shipping, a Novell exec provided a sneak preview of the next version. It will offer virtualization for servers and storage, enhanced security, a compiler and run time, and identity management and provisioning.

Vendor: RFID Can Solve Lost Baggage Problem
This year will reach the two billion airline passenger landmark, an IT services company says, which given current trends will translate into 30 million pieces of mishandled baggage.

IEEE Head Questions Expanding H-1B Program
The president of the IEEE-USA is wondering why Congress is considering increasing the H-1B visa cap from 65,000 to 115,000 when he says there's no real need to do so.

Disney's Iger: No Net Neutrality Laws Needed
The Disney CEO also said his company supports a national franchising plan to make it easier for telcos to get into the video delivery business, while "also supporting a level playing field for cable companies."

Microsoft Readies Windows Live Shopping
In seeking developers for its service, Microsoft said it's building "the largest structured commercial catalog in the world, ingesting data from hundreds of thousands of retailers."

VeriSign Service Catalogs, Ranks Cyberthreats
The Security Risk Profiling Service delves down to the device level, including firewalls and routers, and fingers the threats to the network. The service then cranks out a risk score at the device, business unit, or enterprise level.

CA Upgrades Desktop And Server Management r11
The software has a new architecture and patch manager.

All Our Latest News

Watch The News Show

John Soat With 'Time's Up!'
Visa may be storing PIN numbers, Microsoft plans to sue phishing scammers, and Oracle posts increase in profit and revenue.

Larry Greenemeier With 'Physical Security'
Firewall, the "IT Security Dog," says as IP networks spread, they will play a big role in IT and physical security convergence.

Lori MacVittie With 'Spam Tax'
Don't miss this critique of AOL's plan to charge E-mail users.


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4. Grab Bag: News You Need From Around The Web

Review: Online Front Page Morgue Is Intriguing But Incomplete (Washington Post)
A Web site called NewspaperArchive.com has created a searchable database of nearly 29 million pages of microfilmed newspapers from hundreds of U.S. (and a few foreign) publications, stretching in some cases back to antebellum times.

EU Urges More Broadband Internet Access (AP)
The European Union's executive office has called on the governments of member nations to do more to get people online, saying only 13% of the Union's 450 million people have broadband Internet access. If governments act now to boost investment in high-speed networks in remote and rural areas, all EU citizens could have such access by 2010.

Software Notebook: Microsoft's Other Secret Hardware Project (Seattle Post-Intelligencer)
Transmeta, which specializes in microprocessors for handheld computers and other machines, disclosed in a regulatory filing last week that it had "substantially completed" the work required under a series of "development services agreements" it signed with Microsoft last year.


5. In Depth: Personal Tech

MySpace, Verizon Music-Video Event Draws 4,300 Bands
The companies opened "Calling All Bands," a promotional contest, last month. They allowed any band with a MySpace profile--and without a record company deal--to enter.

AirPlay Hopes To Merge Live TV With Mobile Phones
The service would allow viewers to use their cellular phones as gaming devices to, for example, choose winners and losers in reality TV programs, compete against contestants in game shows, and predict plays in football games and other sporting events.

Akimbo, Movielink Add Personalization
The idea is to let people look for what they want and also discover content they may not have known about in the growing inventory of digital movie titles.

Red Bend To Upgrade Sharp 3G Phones
This function will let Vodafone 904SH customers get the latest features without having to visit a service facility.

Brief: Sony BD-ROM Player To Debut In July
It will be Sony's first to include the Blu-ray disc format; desktop and portable computers will follow shortly after.

ITunes Gaining On RealPlayer
While the number of RealPlayer users has remained about the same for the last three years, iTunes' user base has more than tripled from 2005 to 2006, Nielsen/NetRatings said.


6. Voice Of Authority

Has Google's Privacy Policy Protected Us From Government Surveillance?
The District Court ruling that Google doesn't have to turn over any search records to the Bush administration isn't just a victory for Web surfers who don't like the thought of being tracked by the government, Andy Dornan says. It's a victory for anyone who stores data and doesn't want to be harassed by lawyers or federal agents.


7. White Papers

Remote Control: Use Gartner's Decision Framework To Protect Your Perimeter
This complimentary report explains that remote control of workstations and servers is becoming increasingly attractive to users, but personal remote control could dismantle a company's perimeter security. Use Gartner's two-part decision framework to determine what type of remote control is best for you.


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