Mobile
News
10/1/2012
02:35 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities

Apple's iPhone 5 and iOS 6 add social capabilities to the iPhone and iPad that will provide new ways for businesses to interact with their customers.
Previous
1 of 7
Next


Apple's new iPhone 5 and iOS 6 both have new social-focused features--a good thing not only for users of the iPhone (and iPad), but also for businesses that are integrating social capabilities into their marketing, customer service, and ecommerce initiatives.

Now, some of you may be saying, "You drank the Kool-Aid: Apple in many ways is only catching up with what other vendors have already done." This is true when it comes to some features, a fact that was articulated brilliantly in the television ad Samsung put out shortly before the long-heralded release date of the "secret" iPhone 5. (In its "The Next Big Thing Is Already Here ad, Samsung parodied the breathless buildup that is typical for iAnything even when some new features have already been available on, say, Samsung Galaxy devices.)

While Apple may just be catching up in some areas, there's no denying that the demand for the iPhone 5 was and is huge, and that the existing user base is a force to be reckoned with. Indeed, many of the iPhone 5's new features will be available to older iPhone and iPad users via the iOS 6 update.

So why does this matter to businesses? Because social is becoming so much more compelling in so many areas, and because mobile and social are inextricably tied. The big idea is that the iPhone 5 and iOS 6, in addition to other devices and operating systems, are becoming more and more robust when it comes to enabling users to share and collaborate via social networking platforms.

If you are a business that is making use of social for whatever reason, all of this means more customers becoming better able to engage--whenever and wherever. If you are not examining the new socially-focused features becoming available on the major mobile platforms, you are not making the most effective use of social media. Period.

In the following slideshow, The BrainYard highlights the features of the iPhone 5 and iOS 6 that will have the biggest impact on businesses looking to fully exploit social on mobile platforms. (As for the new Maps feature, well, consider that a work in progress.) We recommend that this kind of feature-by-feature evaluation be done with all of the most popular mobile device and operating system platforms, to ensure that you have left no social stone (or mobile feature) unturned.

The screens shown in the slideshow are from an iPad 3 and iPhone 4S upgraded with iOS 6, or from Apple's website.

Previous
1 of 7
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Leo Regulus
50%
50%
Leo Regulus,
User Rank: Apprentice
10/2/2012 | 5:35:44 PM
re: 6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities
Sorry, - can't handle Slide Shows.
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.