6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities
Apple's iPhone 5 and iOS 6 add social capabilities to the iPhone and iPad that will provide new ways for businesses to interact with their customers.
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One of the few surprises about the iPhone 5 and iOS 6 was Passbook. And if there is any feature that is still a bit of an unknown, it is Passbook. According to Apple, Passbook will let users store things like boarding passes, movie tickets, retail coupons, loyalty cards, and so on, in one place. Passes can be added via the App Store, and through email and websites, and participating businesses can then scan the location-aware passes on iDevices.
Businesses will have to take some time to get their heads around Passbook, and any privacy issues that might arise from its use. But it's not difficult to imagine Passbook being effectively combined with social media updates, as well as contests and other incentives promoted from Facebook, Twitter, Pinterest, and other services.
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?