01:39 PM

Android Market Downloads Hit 10 Billion

Apple got to the major milestone faster, but Google is celebrating anyway with a 10-cent app promotion.

10 Epic Android Apps
10 Epic Android Apps
(click image for larger view and for slideshow)
Ten billion is a big number. Google Tuesday celebrated 10 billion downloads from the Android Market, approximately three years after the Market's launch. It took the Android Market 20 months to reach its first billion downloads. Then the pace picked up. It took just five months to reach the second billion; two months to climb from 2 billion to 3 billion; two months more to reach 4.5 billion; and another two months to jump from 4.5 billion to 6 billion. In the last four months the number of downloads jumped from 6 billion to 10 billion.

Now, the Android Market is delivering 1 billion app downloads each and every 30 days.

"None of these apps would have existed if it weren't for the developers who created them," said Google in a blog post. "Every day, these developers continue to push the limits on what's possible and delight us in the process. For that, we thank them."

Google is so happy with the big milestone that it is offering a tempting promotion. It's selling some applications that normally cost between $1 and $10 for a mere 10 cents each. Google will offer a total of 100 applications over the next 10 days--introducing 10 new apps every day--at the near-giveaway price.

[Improvements to Android Market over the last six months might be partially responsible for increased sales. See Android Vs. iOS: Google Revamps Android Market.]

The first batch of 10-cent apps includes: Asphalt 6 HD, Color & Draw for Kids, Endomondo Sports Tracker Pro, Fieldrunners HD, Great Little War Game, Minecraft, Paper Camera, Sketchbook Mobile, Soundhound Infinity, and Swiftkey X. A different set of 10 apps will be available tomorrow.

Currently, the Android Market offers more than 300,000 apps. That includes apps for both Android smartphones and Android tablets. Android users also can install apps from sources other than the Android Market, which means the total number of app downloads to Android devices could be significantly higher.

In comparison, Apple's iPhone App Store launched in July 2008. It took only two and half years--January 2011--for iPhone, iPod Touch, and iPad users to download 10 billion apps for their iOS devices. (The 10 billionth app downloaded was Paper Glider, purchased by Gail Davis of Orpington, Kent, U.K.)

In July, three years after launch, Apple's iPhone App Store reached 15 billion downloads. Again, that includes downloads to the iPhone, iPad, and iPod Touch.

Given Android's stronger sales figures over the last few quarters, the question now is how long will it take Android device users to close the gap with their iOS-using peers? Probably not long at all.

Is your company antisocial? Our latest research shows that business-oriented social networking platforms aren’t living up to their promises of better communication, collaboration and productivity. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll