11:39 AM
Eric Zeman
Eric Zeman

Android Represents 80% Of Verizon's Smartphone Sales

According to data from ITG Investment Research, devices powered by Google's Android platform make up the bulk of Verizon Wireless' smartphone sales.

Analyst Matthew Goodmam at ITG Investment Research has crunched some numbers from Verizon Wireless sales data, and the results provide an interesting peak at what's going on in the smartphone OS wars.

In October 2009, BlackBerries represented a whopping 93% of Verizon Wireless' smartphone sales. In just two months, that number dropped by half to about 48%. The cause? Verizon Wireless began selling the Motorola Droid in early November 2009. Goodman's data shows that in those same two months, Motorola's share of Verizon's smartphone sales jumped from 3% to 36%. This trend hasn't reversed itself for poor old RIM.

RIM dropped 45% at Verizon when you compare the third quarter of 2009 with the third quarter of 2010, and Goodman believes RIM will be down 49% in the fourth quarter of 2010.

As of November 2010, RIM owns about 19% of Verizon's smartphone sales, an enormous plummet since its October 2009 peak of 93%. Motorola owns the lion's share with its Droid line of devices, accounting for about 38% of Verizon's smartphone sales.

As for the rest of the handset makers, HTC ranks third at Verizon with 18%, LG ranks fourth with 14%, Samsung ranks fifth with 10%, and Palm holds onto just 1% of Verizon's smartphone sales as of November 2010.

What is RIM going to do to halt its decline at Verizon Wireless? What do RIM's sales look like over at AT&T, Sprint and T-Mobile? Do they share similar trends? RIM has been slow to roll out its new BlackBerry 6 platform to new devices. Can that software help? Verizon Wireless doesn't seem to think so, noting that it thinks BlackBerry 6 won't nave a "material impact" on BlackBerry sales.

Source: AllThingsD

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