Mobile
News
4/28/2011
04:17 PM
50%
50%

Appsbar Helps SMBs Build Mobile Apps

Businesses can build Apple iOS and Android mobile applications with the free service without needed development expertise.

Lookout Mobile Security Protects Android Smartphones
Slideshow: Lookout Mobile Security Protects Android Smartphones
(click image for larger view and for slideshow)
Appsbar launched a service in public beta on Wednesday to let small and midsize businesses (SMBs) with scarce development resources build and publish mobile applications at no cost.

"Our challenge was: How do you empower [SMBs] to do what the big guys are doing when they don't have the big budgets?" said Appsbar founder Scott Hirsch in an interview.

The Appsbar platform allows users to create and customize apps from a series of industry-specific modules--there's also a general business template--without much technical expertise. The apps can then be listed automatically in Apple's iTunes Store and the Android Market. Appsbar handles compliance with both marketplaces. Its tools also help optimize for smartphone displays and provide previews of how apps will appear on a variety of mobile devices, including Apple's iPad and Android-based tablets. SMBs also can use the platform to develop internal facing apps for functions such as sales or inventory management.

Hirsch likens the current state of mobile apps to websites in the mid-'90s. "People think they should have them. They don't know exactly why," Hirsch said. "They know they can benefit from them, but a small business--and even a midsize business--can't necessarily afford them." In addition to cost, Hirsch sees application development cycles--between six and 12 weeks is typical, in Hirsch's opinion--as too slow for most SMBs. "It's both cost-prohibitive and time-prohibitive in today's marketplace for most [SMBs] to have a mobile app."

Much like Appsbar itself is free of charge, so too are the apps it produces. Hirsch acknowledged his service isn't for businesses hoping to create an application for sale, even at a minimal price point. He said he thinks that paid apps aren't viable long-term aside from a handful of all-stars or tools that deliver a very specific value that can't be had elsewhere.

"A couple of years from now, nobody is going to be paying for applications unless they happen to be extremely targeted and extremely sophisticated," Hirsch said. "Unless you created Angry Birds, there's not a B-to-B or even a real B-to-C play where it makes sense to me to charge even 99 cents, versus the value of getting your business promoted via iTunes and the Android Market and to have it on phones."

That might be true for a wide range of SMBs currently building out their mobile strategies, and certainly for internal application development. But how is Appsbar making money? The short answer: It's not, at least not yet. It's a fact that Hirsch seems quite comfortable with--his comparison between the present stage of mobile application development and the '90s-era dot-com boom comes to mind. "If you can attract a significant enough audience, you can find a way to monetize it," Hirsch said. "If you build it and they come, you're going to make money."

In the first 24 hours and counting since releasing Appsbar to the public, Hirsch has been heartened by the fact that more than 70% of visitors to site have signed up, and roughly half of those new accounts have built an app. He said he had expected an early, unintended wave of consumer interest, but that hasn't been the case. The majority of early users have been businesses, which is exactly what Hirsch had in mind in building the platform.

"The whole goal here is to open up [mobile development] and make it a level playing field so small and midsize businesses can have applications and compete with the big boys," Hirsch said.

Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
Sammy1985
50%
50%
Sammy1985,
User Rank: Apprentice
11/30/2011 | 1:58:05 PM
re: Appsbar Helps SMBs Build Mobile Apps
Hello Everyone.

I wanted to share my experiences using appsbar.

It is a problem service. I created an app and wanted it to publish on apple and android. My app I submitted in May and it is 6 months passed and no apple. It is only on android.

I contacted customer service and spoke with person name Marc M. He first was very nice and then he was very nasty and saying lots of bad things to me, like just read our terms and service, your app belongs to us. Very nasty he got with me. I just wanted to find out why my app is not on apple.

It was published on google but not under my name and my name was no where. I contacted Marc again and he said, we own your app, read the terms and service. I was very surprised of this.

I contacted google and they said that appsbar infringes on copywrite and my app is now removed because appsbar infringes on copywrite. Very bad and fraud people!

I then did more research on appsbar. It seem it is run by an email marketing company called digdev (look at who owns it in this article!)

I found this ripoff report

http://www.ripoffreport.com/ba...

The email company who owns appsbar is known to do fraud.

Now it all makes sense. This appsbar is a cover for some fraud they are doing. I think and am scared they are going to sell my email to their email marketing company. It is logical they do this because it is owned by them.

that is my experience. I am just sharing. So people be aware with appsbar!
Sammy1985
50%
50%
Sammy1985,
User Rank: Apprentice
12/2/2011 | 1:28:23 PM
re: Appsbar Helps SMBs Build Mobile Apps
Richard,

My experience was bad too. But what you say is very scary to me also.

When I used appsbar they pulished my app under their own android developer account. I also contacted customer people and same person Marc M contacted me back and was so rude to me. He was very very nasty. I can't believe that they have people like that. Maybe he is owner of appsbar. I dont know.

I did more research and many peope have some problems with appsbar. They are very bad service and I would be careful with them.

Thanks for sharing.

InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.