Verizon will continue to show its "There's A Map For That" ads to capitalize on perceived weaknesses of AT&T's 3G network.
AT&T on Wednesday dismissed its lawsuit against Verizon Wireless regarding advertisements that compare the companies' wireless broadband coverage.
AT&T filed a lawsuit in November seeking to pull a series of Verizon ads off the air. The ads showed side-by-side maps comparing the companies' 3G coverage, and AT&T said these maps were misleading because they could cause viewers to think it has no coverage in certain areas, even though it has 2G or so-called 2.5G coverage over nearly 97% of the U.S. population.
Verizon called the lawsuit "meritless" and said the apples-to-apples comparison merely shows that its 3G network is five times larger than AT&T's network. Neither company commented on the dismissal when contacted by the media.
Verizon said it will continue to show the "There's A Map For That" campaign, and AT&T has hit back with its own ads featuring actor Luke Wilson. These ads boast about how AT&T users can surf the Web and talk on the phone at the same time, something that's not possible on Verizon's network.
Primarily thanks to the success of Apple's iPhone, AT&T has been adding new subscribers at a torrid pace but there have been growing complaints about the company's 3G performance, particularly in major metropolitan areas. The company has acknowledged some of these issues and is taking multiple steps to boost its mobile data network. AT&T has deployed 850-MHz spectrum in various markets to increase 3G performance, and it is also in the middle of a nationwide upgrade that will eventually deliver 7.2 Mbps downlink speed to compatible devices.
The focus on 3G networks comes as Verizon and AT&T are battling for smartphone users because these customers generate more revenue per month than regular cell phone subscribers. AT&T has nearly double the amount of smartphone users than Verizon, but Verizon is making a stronger push in this market by collaborating with Google to create devices powered by the Android operating system.
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."