IoT
IoT
Mobile
Commentary
6/20/2007
04:07 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%
RELATED EVENTS
Core System Testing: How to Achieve Success
Oct 06, 2016
Property and Casualty Insurers have been investing in modernizing their core systems to provide fl ...Read More>>

Barack Obama Campaign Goes Mobile For Election 2008

The campaign of Democrtaic presidential candidate Barack Obama has embraced the third screen as a way to rally support and organize volunteers. Looks like Election 2008 is going mobile.

The campaign of Democrtaic presidential candidate Barack Obama has embraced the third screen as a way to rally support and organize volunteers. Looks like Election 2008 is going mobile."This campaign is about the people across the country who are taking organizing into their own hands and text messaging is a key tool that will help us reach out to people who rely on their mobile phone service for information," said Joe Rospars, new media director for the Obama campaign in a statement. "This is a service we hope to use to continue to communicate with our growing base of supporters who are excited about playing an active role in our efforts to change this country."

Signing up the service is easy. All you have to do is text "GO" to OBAMA (62262). Anyone who texts before June 30th will get a campaign bumper sticker.

The service offers free ringtones and wallpapers to highlight Barack Obama's positions on campaign issues such as the war in Iraq, healthcare, as well as the latest speeches and developments on the campaign trail.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.