Barack Obama Campaign Goes Mobile For Election 2008
The campaign of Democrtaic presidential candidate Barack Obama has embraced the third screen as a way to rally support and organize volunteers. Looks like Election 2008 is going mobile.
The campaign of Democrtaic presidential candidate Barack Obama has embraced the third screen as a way to rally support and organize volunteers. Looks like Election 2008 is going mobile."This campaign is about the people across the country who are taking organizing into their own hands and text messaging is a key tool that will help us reach out to people who rely on their mobile phone service for information," said Joe Rospars, new media director for the Obama campaign in a statement. "This is a service we hope to use to continue to communicate with our growing base of supporters who are excited about playing an active role in our efforts to change this country."
Signing up the service is easy. All you have to do is text "GO" to OBAMA (62262). Anyone who texts before June 30th will get a campaign bumper sticker.
The service offers free ringtones and wallpapers to highlight Barack Obama's positions on campaign issues such as the war in Iraq, healthcare, as well as the latest speeches and developments on the campaign trail.
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?