Mobile
Commentary
5/28/2010
03:38 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Businesses Have Bought 40% Of iPhones In 2010

AT&T's Ron Spears recently revealed that 40% of the iPhones sold to-date during 2010 have been to business customers. RIM's BlackBerry and Microsoft's Windows Mobile platforms are the default enterprise mobile computing choice. Or, rather, were. Should RIM be scared?

AT&T's Ron Spears recently revealed that 40% of the iPhones sold to-date during 2010 have been to business customers. RIM's BlackBerry and Microsoft's Windows Mobile platforms are the default enterprise mobile computing choice. Or, rather, were. Should RIM be scared?Now that Apple has addressed many of IT's concerns when it comes to enterprise support for the iPhone, I think we can expect to see a lot more business users taking advantage of Apple's smartphone. That will come at the expense of other platforms, but I don't think Research In Motion has all that much to worry about.

According to Reuters, AT&T has activated about 15 million iPhones since 2007, representing about 17% of its user base. In its most recent quarter, RIM reported 41 million active users of its services. These numbers aren't an apples-to-apples comparison, though. Both Apple and RIM sell devices outside the U.S. We don't know what percentage overseas are being used by consumers versus enterprise users. AT&T operates in the U.S., and the 40% sales figure applies only to its U.S. customers.

AT&T's Spears also indicated that about 50% of its total wireless revenue comes from its business customers. That makes sense, as business customers typically have a higher ARPU when compared to the general public.

So, why doesn't RIM have to worry all that much? Well, for as far back as I can remember, RIM has sold five of the top ten smartphones in the U.S. quarter after quarter. Yes, the iPhone has made its presence known in the top 10, but RIM's numbers are looking decent...for now.

RIM is expected to debut new handsets and a new OS just as the next-generation iPhone goes on sale. Can RIM's refreshed software and hardware keep its loyal business customers from defecting to the iPhone?

[Via Reuters]

Comment  | 
Print  | 
More Insights
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.