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11/16/2010
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Dell Updates Laser, Multifunction Printers For SMBs

The six models and a new universal printer driver can help small and midsize businesses print and copy faster, less expensively, and more energy efficiently, says Dell.

Dell 2350dn Multifunction Printer
(click image for larger view)
Dell 2350dn Multifunction Printer

Expanding its printer portfolio for the small and midsize business (SMB) market, Dell introduced on Tuesday six new printers, including several multifunction printers (MFPs), the industry's first multifunction monochrome laser printer with a 4.3 inch touch-screen interface priced under $600, LED laser-class color MFPs, and a universal print driver. All are available for sale immediately, with ship dates starting November 23.

"Offices who have not refreshed in a few years will get lots of new features like color and speed, along with the energy efficiency, and better cost per page," said Bill Muscato, global imaging product line manager at Dell.

According to Dell, the new devices can save SMBs up to 30% in total cost of printing (TCoP) relative to competitive offerings from other vendors. For example, one cost-saver, according to Muscato, is that Dell covers the fusers -- a key component of any laser printer -- in the base warranty, rather than treating them as a consumable. "A fuser for a $1,000 to $1,500 workgroup machine can cost around $300, and typically [needs] replacing around three times over four years," said Muscato.

Ann Priede, VP of publications at Lyra Research, commented, "Dell is making a big push on SMB-oriented products that reduce the [total cost of ownership], such as through reduced maintenance and lower cost per page, and with greater usability, such as the color touchscreen on SMB workgroup MFPs."

Dell's New Monochrome Printers

Dell's new laser printers and MFPs are the 2350d, 2350dn, and 2355dn, plus a refresh of the 2335dn. A "d" stands for duplex, meaning the machine can print double-sided; an "n" for networked, signifying the machine includes an Ethernet RJ11 port and other features needed to be a networked printer.

The 2350d (MSRP $249) and 2350dn (MSRP $299) black-and-white laser printers replace Dell's 2330d and 2330dn models.

According to Dell, the 2350d/dn machines are for any size business, workgroup, or home office. The new machines are nearly 13% faster than the models they replace, printing up to 40 black-and-white pages per minute (versus 35 ppm on the older models), have a higher duty cycle of 60,000 pages per month versus 50,000, and include both a USB 2.0 and a parallel port.

"Many workgroups and organizations are still running older machines that have parallel ports," said Scott Gray, product manager, Dell imaging and printing group.

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