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7/28/2008
12:54 PM
Gayle Kesten
Gayle Kesten
Commentary
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Former Google Employees Launch Search Engine

The New York Times, Computerworld

It isn't the first Google rival to launch this year, but some analysts say newcomer search engine Cuil has the potential to make a dent in the search market.Backed by a reported 120 billion indexed Web pages, Menlo Park, Calif.-based Cuil (pronounced "cool") was launched today by co-founders and former Googlers Anna Patterson, Tom Costello and Russell Power. According to CEO Costello, Cuil delivers more relevant search results by using a form of data mining that groups Web pages based on content. Results appear as longer entries with more images, organized by ideas and with complete privacy for users. "We believe that analyzing the Web rather than our users is a more useful approach, so we don?t collect data about you and your habits," the company states on its Web site.

The search engine also offers tabs to clarify subjects, as well as suggestions on how to refine searches.

To date, Cuil has raised $33 million in venture capital.The New York Times, Computerworld

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