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Google To Buy IP Voice And Video Firm

For $68.2 million, Global IP Solutions is set to become the latest in a series of several recent Google acquisitions related to voice and video.

Google on Tuesday said it had reached an agreement to purchase Global IP Solutions (GIPS), a provider of voice and video IP communication technology.

Google Acquisition Holdings, a Google subsidiary, will pay $68.2 million for the San Francisco-based Norwegian company, Google said.

That's 142.1% over the closing share price of GIPS on January 11 and 27.5% over the closing share price of the company on May 14.

Google engineering director Rian Liebenberg in a statement said that GIPS's technology allows for the delivery of high-quality real-time audio and video over an IP network and suggested that Google will use the technology to enhance the Web as a development platform.

Other recent Google acquisitions in this area include the company's purchases of Episodic, an online video platform, in April, of Gizmo5, a maker of VoIP software, in November last year, and of On2, a video compression technology company, last August.

Google did not provide specifics about how it intends to develop or deploy GIPS technology, but the company could use it to enhance Google Voice, Google Talk, or audio and video capabilities in its Android operating system or Chrome OS.

With Google reportedly set to launch an Android-based "Smart TV" platform in conjunction with Intel and Sony, GIPS technology could find its way into consumer electronic devices as well.

Google has been aggressively developing its real-time search capabilities and it's likely the company sees value in providing real-time audio and video wherever it can.

Emerick Woods, CEO of GIPS, promised in an open letter that his company will continue to serve its existing customers, a list that includes AOL, Nortel, Oracle, Samsung, WebEx, and Yahoo.

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