Google's Schmidt: Mobile Internet The Future Of Advertising
Speaking to a German newspaper, Google CEO Eric Schmidt said that the mobile Internet will indeed be the next major advertising platform. According to Schmidt, the iPhone is leading the charge.
Speaking to a German newspaper, Google CEO Eric Schmidt said that the mobile Internet will indeed be the next major advertising platform. According to Schmidt, the iPhone is leading the charge.Schmidt credits the iPhone's browser for taking mobile advertising to the next level. Heise Online quotes Schmidt as saying, "The iPhone was the first mobile device with a good Web browser, and more such devices will follow. Advertising will then become very personal. In a few years, mobile advertising will generate more revenue than advertising on the normal Web."
He also said that Google "still has plenty ideas for improving the technology and targeting advertising more effectively." I would hope so.
You can't fault Schmidt's comments about the iPhone, but other browsers aren't far behind. Opera's Mobile and Mini browsers are both capable of displaying ads on mobile Web pages. The same is true of Nokia's S60 browser. There's also a host of other mobile browsers set to hit the market, such as the Android browser, Skyfire, and Mobile Mozilla. The browsers, however, aren't the issue. Mobile advertising won't be the juggernaut Schmidt says it will be without targeting ads correctly.
So far, advertisements I've seen on mobile phones aren't all that impressive. What I've noticed from Yahoo typically links you to a generic ad campaign and not something specifically targeted to my interests. Google and other mobile advertisers have a long way to go.
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.