Partnership with Mobclix helps developers monetize games and other software by delivering targeted ads to iPhones, Androids, and other smartphones.
(click image for larger view)
Mobile Football Madness: Best Apps For The Gridiron
Social media monetization developer gWallet today launched a platform that enables mobile app developers to use virtual currency to monetize their apps using branded offers and installs. The new tool is supported by its new partnership with targeted mobile ad exchange Mobclix.
The new self-service solution delivers relevant ads to consumers' iPhones, Androids, Blackberrys, and other smartphone platforms. Developers can bid on installs via an auction-based platform or extend their reach using Mobclix, according to gWallet.
Brands are promoted through traditional offers such as banner ads. Developers also can reach out to their target gaming demographic to promote their apps through other applications.
"Consumers who are playing games on their phones are not willing to complete web-based offers," said Gurbaksh Chahal, gWallet's founder and CEO. "They don't have the time to go through a lot of screens, and they don't want to enter in a lot of information on a small keyboard. We solve that problem by delivering mobile-specific offers and installs from brands they trust."
Since its founding in 2009, gWallet has led campaigns for more than 120 brands in beverage, computer security, and retail categories, the company said. The newest offering is gWallet's first foray into the mobile-specific world.
"Mobile offers add yet another vertical to our business and give advertisers even more exposure to their target customers," said Chahal. "We are excited to be providing our brands with such a complete advertising solution."
Mobclix and gWallet also are working on campaigns targeted at the popular iPad, the companies said, although they did not offer a timeframe.
"As an exchange, we see this as a premium opportunity for publishers, as gWallet's demand from agencies and advertisers is truly unique," said Krishna Subramanian, co-founder of Mobclix. "We'll work closely with gWallet in extending a new class of offers to the mobile consumer -- offers that embrace the new and growing demand for virtual currency as a form of payment."
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?
InformationWeek Tech Digest August 03, 2015The networking industry agrees that software-defined networking is the way of the future. So where are all the deployments? We take a look at where SDN is being deployed and what's getting in the way of deployments.