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Borders has cut the price of its Kobe electronic reader, joining rivals in trying to lure customers with inexpensive hardware to buy and read digital books. The bookseller plans to lower the price of the Kobo eReader $20 to $130.

The Kobo is built by Kobo Inc., in which Borders has a stake. The bookseller's latest price takes the Kobo to $9 less than Amazon.com's least expensive Kindle, which is believed to be the most popular device dedicated solely to reading digital content. However, the Kobo has no Wi-Fi or 3G wireless connections, a convenience offered in the Kindle, as well as Barnes & Noble's Nook and Sony's Reader.

Related:
Borders Announces Kobo eReader Price Cut

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