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8/23/2013
01:13 PM
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iPhone Needs More Than Gold To Regain Mojo

A gold-colored iPhone will reportedly arrive next month -- but to recapture market momentum, Apple must deliver more than a new hue.

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10 Hidden iPhone Tips, Tricks
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Apple is widely expected to introduce at least one new iPhone on September 10, if not two. The first will be a slightly improved variant of the iPhone 5, while the second will be a brand-new lower-cost model with a plastic shell. Each iPhone produced by Apple since 2007 has been a bona fide hit, but sales have begun to level off a bit in the face of stiff competition. What can Apple add to its iPhone in order to reignite the excitement that has historically driven sales into the tens of millions of units per quarter?

This week saw significant momentum gather behind the idea of a gold- or champagne-colored iPhone. Though the idea was initially ridiculed, it gained merit after a handful of leaks were followed by several confirmations published in The Wall Street Journal, The New York Times, and Reuters. The gold color will be available for the iPhone 5S, but not the iPhone 5C. The leaks suggest that the gold color is easy to anodize onto aluminum and could be a popular third option for the high-end iPhone.

The iPhone 5C, on the other hand, will sport a polycarbonate case that's available in a variety of colors. It will cost slightly less than the Phone 5S to produce, but by how much only Apple knows. The exact colors to be offered have not yet been leaked.

If there's one feature the iPhone has lacked, it is color -- the phone has been available in only black or white since its introduction. Adding a choice of colors is a welcome idea, but it by no means guarantees success for the next-gen iPhone.

[ What is Apple's anti-Android strategy? Read Apple's iPhone Battle Plan: 6 Factors. ]

The other big feature expected in the iPhone 5S is a fingerprint reader. Apple picked up Authentec, maker of fingerprint scanners, in early 2012. Such a scanner could be used for security purposes to unlock the device or to power mobile payments. Other than that, it's not clear what the feature could be used for.

One significant bit of technology that remains absent from the iPhone is near-field communications (NFC). NFC is a short-range radio tech that can be used for mobile payments, easy device pairing, and so on. The iPhone is one of the few leading smartphones that lacks NFC. Adding it to the iPhone 5S and 5C would be a welcome addition to the device, but again, nothing new as far as the industry is concerned.

Then there's wireless charging. Apple has so far shunned the idea of adding wireless charging features to the iPhone. Given that there are three specs still vying to become the default standard in wireless charging, it makes sense that Apple has held off. Without knowing which spec will eventually prevail, it would be fruitless for Apple to add the tech to the iPhone at this point.

These are all minor hardware features, though. Even if Apple adds all of them, the iPhone 5S will look nearly identical to the iPhone 5. That means it won't have a lot of visual pizazz to entice buyers. Further, many of these features and functions (NFC and wireless charging, for example) are already available on competing devices. It's not like Apple will be setting any technological precedents if it throws them in.

We also have a pretty good idea what Apple is bringing to the table with iOS 7. The operating system will arrive with a complete visual overhaul. Though the underlying functionality of the operating system will be much the same, all the icons, fonts, and colors have been changed. There are new features all over the place, such as the control drawer that slides up from the bottom, iTunes Radio for streaming music, improvements to Siri and Safari, and better lock-screen notifications and multitasking powers.

So are new colors, a few minor hardware tweaks, and a revised operating system enough to re-stoke interest in Apple's iPhone? Maybe -- or maybe not.

What do you think? What features do you want to see? What should Apple do to reignite the iPhone fire?

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ANON1238069211759
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ANON1238069211759,
User Rank: Apprentice
8/26/2013 | 5:52:50 PM
re: iPhone Needs More Than Gold To Regain Mojo
What? You want him to make up stuff that is not real? He's just telling you what he has heard on the rumor mill. It is not his fault that Apple is not adding a slew of new features :|
jeoten
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jeoten,
User Rank: Apprentice
8/26/2013 | 2:23:54 AM
re: iPhone Needs More Than Gold To Regain Mojo
Color on an iPhone is mostly ridiculous since most phones get covered anyway. It's not really something the iPhone has lacked.
Steve Tidebeck
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Steve Tidebeck,
User Rank: Apprentice
8/24/2013 | 10:59:56 PM
re: iPhone Needs More Than Gold To Regain Mojo
I am very much looking forward to the new Mac Pro "smokestack", with enough processing power to blow past 100's of these weak, stupid phones. Who ever got any actual work done with an iPhone anyway?
KevinW106
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KevinW106,
User Rank: Apprentice
8/24/2013 | 10:39:03 PM
re: iPhone Needs More Than Gold To Regain Mojo
Wow what a douche
Cara Latham
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Cara Latham,
User Rank: Apprentice
8/24/2013 | 5:17:03 PM
re: iPhone Needs More Than Gold To Regain Mojo
I agree with a lot of your points. I think Apple's stubbornness to add NFC technology and other innovations will catch up with them later, much like Blackberry's lack of innovation stalled sales, and Apple and Samsung were able to overtake them in the smartphone market.
Cynique
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Cynique,
User Rank: Apprentice
8/24/2013 | 4:16:48 PM
re: iPhone Needs More Than Gold To Regain Mojo
Most IPhone users I know are really happy to have a reasonably capable smart phone that does most stuff. It has a Mothership (ITunes) to manage literally everything and a benevolent(?) Overlord (Apple) to protect them from the dark forces. They don't want to tweak things and they don't have a problem with Apple setting their limits and engineering the system to discourage non-Apple enhancements and encourage full replacement phones when the battery goes bad.

This is cool. I like to tweak and customize and I'm glad the market is big enough to support both kinds of users.
RobertB929
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RobertB929,
User Rank: Apprentice
8/24/2013 | 3:57:33 PM
re: iPhone Needs More Than Gold To Regain Mojo
Ok forget color, if apple wants to grow it's share it needs to release different screen sizes 3.3 to 5.5, one size screen dose not fit all, I know people that either left iphone or just went to Android as their first smart phone just for the larger screen, I know I'm one I left iphone for an HTC Titan and it's 4.7" screen. Apple say this again and again One size dose not fit all, One size dose not fit all.
ACTech
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ACTech,
User Rank: Apprentice
8/24/2013 | 3:38:53 PM
re: iPhone Needs More Than Gold To Regain Mojo
It's called "FOOLS GOLD"...!!!! Even though Apple have good sells, they are slowly losing the smartphone market. Without real innovations on new phones, people realized that a phone brand is not worth it when it lacks so many features.. If Apple don't innovate in their new phones, they will begin to slide harder. After 20 years of being an Apple fan and still owning many Apple devices, I cannot see myself buying any obsoleted iphone again. Everytime I bought the next iphone, it was like buying the same phone again. My other phone, which I will not name because I don't want to spark naive Apple blind fan stupidity, has so many more additional and useful features for real work and other practical aspects, that Apple will have to do a lot better to gain back the old/wiser/deep-pocket former Apple fans like me (which there are a lot).
FredF702
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FredF702,
User Rank: Apprentice
8/24/2013 | 3:11:34 PM
re: iPhone Needs More Than Gold To Regain Mojo
And yet their sales, revenues and profits keep climbing. Mobile activations are projected to double by the end of 2016. Don't think anyone in that space(mobile) is sweating too much
greatguyinsf@yahoo.com
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greatguyinsf@yahoo.com,
User Rank: Apprentice
8/24/2013 | 3:06:04 PM
re: iPhone Needs More Than Gold To Regain Mojo
ThatGÇÖs it? Color and NFC?
* How about a wider phone? Even women with small hands tell me the iPhone is annoying size wise.
* How about an SD Card slot? Maybe I want my stuff on an SD Card. Maybe I want more memory.
* How about a better word substitution program? Everyone I know with iPhone hates that feature. BlackBerryGÇÖs is great.
* How about one way sync with outlook? iPhone doesnGÇÖt respect Outlook but a lot of
people use it.
What a junky article. Its like a 3rd grader trying to add words to expand his two sentence paper. How did you get this job?
Page 1 / 2   >   >>
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