01:05 PM
Connect Directly
Core System Testing: How to Achieve Success
Oct 06, 2016
Property and Casualty Insurers have been investing in modernizing their core systems to provide fl ...Read More>>

MDN Bolsters Mobile Messaging-Based CRM

Mobile Data Now v1.3 lets users access CRM apps via E-mail, SMS, or instant messaging sent from mobile handsets.

In upgrading its database access software suite, Mobile Data Now thinks it can improve the productivity of field personnel and mobile workers who need instant access and information using their mobile handsets.

The vendor unveiled Mobile Data Now v1.3 Wednesday at the CTIA tradeshow in Las Vegas. The upgrade is designed to make remote access easier for customer relationship management applications and other database information, either by employees or the public at large. "With v1.3, it's possible to export all settings to an XML file and quickly generate templates for particular applications," MDN said, in a statement. "By bundling Mobile Data Now with a template for a CRM application, companies can simply import the template and mobilize their business in minutes."

Using e-mail, SMS, or instant messaging, business users can send queries that range from inventory levels or pricing data, for example. A general consumer app might be sending a text to find out if space for lease is still available, or if a retailer stocks a particular item.

MDN doesn't requires any additional software on the mobile; the MDN suite is installed as a 3-tier Java application on an ODBC- or JDBC-compliant database, including Microsoft SQL, Oracle, PostgreSQL, MySQL, DB2, MS Access, Sybase, and others, the company said, adding MDN will soon work with Web services using the SOAP protocol. MDN said there's no staff training required, and no passwords or menus to bother with. Users can be up and running in 10 minutes, the company claimed.

MDN said this latest version improves usability to the installer and messaging screens, and includes public messaging controls to reduce spam and other abuse. There's also a new "Help" message function for user assistance.

Users can download a free trial version of MDN here; pricing is free for personal use; up to 35 business users will cost $150 per user.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.