Apple has applied for a trademark for the name "App Store" which has become the most popular store for buying smartphone apps. Microsoft has filed to block the application though claiming the name is too common.
Apple has applied for a trademark for the name "App Store" which has become the most popular store for buying smartphone apps. Microsoft has filed to block the application though claiming the name is too common.According to the BBC, Microsoft's attorney thinks the term "app store" is too generic.
Is Microsoft serious? Have they looked at their product portfolio lately? Have you heard of Windows? Other operating systems had "windows" of some sort before Windows 1.0 shipped and even after it did, we all continue to use the term "window" to describe the rectangular box that a particular app or document occupying on the screen.
Windows is only the beginning though. What about these names, which are all trademarked?
Those names, and dozens of others, have been around for years, decades or even millennia. I am not sure where the term "Communicator" was originally used, but I think Gene Roddenberry has a claim to it that would be superior to Microsoft's.
It doesn't matter to me whether or not Apple's trademark is granted. when people hear "app store" as it relates to phones, they think of Apple and the iPhone, trademark or not. It just strikes me as funny that the company challenging the trademark because it is to common has a portfolio that is full of nouns, verbs and adjectives that are used in everyday speech.
I guess we should be thankful though that Microsoft uses simple words like that as much as they do. When they create their own name, we get things like "Windows Mobile 2003, Second Edition based Phone Edition." Can you believe the product name as the word "edition" in there twice?
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?
. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.