01:09 PM
Connect Directly
Repost This

Microsoft Outlook Enhances Facebook Integration

Social network support added to make the e-mail client more of a communication hub on the desktop.

Microsoft Office 2010 In Pictures
(click image to view gallery)
Microsoft Office 2010 In Pictures
Microsoft Outlook's Social Connector plug-in has been updated to allow users to capture Facebook status updates, photos, and wall posts within the e-mail client.

The Facebook connection works for Outlook 2010, 2007, and 2003. Connector also links Facebook profiles with contacts within Outlook.

Microsoft linked Social Connector to LinkedIn and MySpace earlier this year. In June, Microsoft released the TwInbox plug-in that made it possible to follow Twitter posts in Outlook.

Social network updates appear in Outlook's Inbox. Microsoft on Wednesday also released version 1.1 of Social Connector that gives users the ability to receive real-time updates in the "People Pane" within Outlook.

Microsoft is adding social-network support in Outlook to make the e-mail client more of a communication hub on the desktop. Fully 67% of Internet users worldwide visit social networks and blogs, according to Nielsen.

Microsoft is not the first to extend an e-mail client to social networks. Yahoo added the ability to draw Facebook updates into Mail earlier this year.

Social Connector makes Facebook contact information available in Outlook, but doesn't allow users to post the same information to the social network. In addition, the software mirrors Facebook users' privacy settings. Microsoft has said that its goal is to connect existing social networks, rather than to build a new one, such as what Google is doing with Buzz.

With the use of online social networks growing, companies have seen an increasing number of employees accessing the sites in the workplace. A recent Cisco-sponsored study of 512 IT decision-makers in the United States, Japan, Germany, China, and India found that 56% determined that employees used unsupported applications. Of those, 68% were accessing social networking sites.

Social networks are useful in providing businesses with publicly available information about customers, partners, and competitors. However, they also have been identified as one of the leading IT risks to organizations.

Comment  | 
Email This  | 
Print  | 
More Insights
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Back Issues | Must Reads
All Videos
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.