Malware-infected Android owners offered chance to win a free Windows Phone 7; more than 3,200 entered.
Microsoft's senior director of Windows Phone communications, Bill Cox, Thursday said that Microsoft received more than 3,200 responses to the offer it made earlier this week to Android smartphone users who have run afoul of malware.
Monday, Microsoft Windows Phone evangelist Ben Rudolph made an interesting offer through Twitter. Rudolph tweeted, "More malware on Android! Been hit? Share yr #droidrage story to win a #windowsphone upgrade. 5 best (worst?) win!" and later "Been nailed with Android malware and have #Droidrage? Share [your] story with me ... you might win an upgrade to a #windowsphone!"
In other words, Rudolph was using the recent malware scare to drum up interest in Windows Phone. Well, interest is exactly what Rudolph got.
One user responded: "(shamefully admitting) I fell for the Cut the Rope SMS exploit, they got me for $352.26. #droidrage #windowsphone #androidsucks."
Another said: "Personal info compromised twice from malware. #windowsphone looks too beautiful for hackers to dare lay a finger on. #droidrage"
Microsoft's Cox didn't reveal how it tallied up the responses, nor if each and every response was a case of legitimate malware problems, but that doesn't matter. The fact that 3,200 people on Twitter chimed in to say how dissatisfied they are with their Android smartphone is a huge win for Microsoft--even if the respondents have never touched a Windows Phone.
According to WinRumors, this isn't the first time Rudolph has pulled this type of stunt. WinRumors reports that he gave away 25 WP7 smartphones in October to "frustrated BlackBerry users" during the October service outage. RIM also fielded more than 500 responses from interested webOS developers after HP announced plans to dump its webOS hardware business.
Rudolph's original offer was for five WP7 smartphones. Given the enormity of the response, let's hope Microsoft is a little bit more generous than that.
The Enterprise Connect conference program covers the full range of platforms, services, and applications that comprise modern communications and collaboration systems. It happens March 25-29 in Orlando, Fla. Find out more.
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?
InformationWeek Tech Digest August 03, 2015The networking industry agrees that software-defined networking is the way of the future. So where are all the deployments? We take a look at where SDN is being deployed and what's getting in the way of deployments.