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Mayer's Yahoo Makeover: CES 2014

CEO Marissa Mayer launches new products, showcases a media company emerging from years of rudderless leadership.

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6 one way half a dozen another
6 one way half a dozen another,
User Rank: Strategist
1/8/2014 | 12:10:25 PM
Makeover Not Done Yet (I Hope)
I saw the "Tech" desktop page and it is the usual mix of hard and soft (very soft) news, beautifully presented. Now they need to fix some more of the other pages. The News page is still a strange mix of hard breaking news, sports coverage and very soft human interest stories. No filters exist to narrow down topics (e.g. politics). The filters that do allow one to ask for less of a kind of story (by selecting unwanted topics) is a fairly big fail. I continually got stories on topics when I did not want *any* stories on that topic; even to find that all of the offered categories had been selected as "less" topics. The odd jumble of Dear Abby, commentary, sports scores and tweets in a column with world news and wingnuts of both parties is off putting to say the least. It is simply a mess.

After that should come those Shine and OMG! pages (whatever the heck those names are supposed to suggest?).
Thomas Claburn
Thomas Claburn,
User Rank: Author
1/8/2014 | 12:58:05 PM
Re: Makeover Not Done Yet (I Hope)
Ryan Block, former Engadget editor, posted a tongue-in-cheek tweet that aptly summarized the problem with Yahoo Tech: "In other news, my next startup is going to be a sports site for people who don't care about sports. It's going to be incredible"
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
1/8/2014 | 1:49:39 PM
Re: Makeover Not Done Yet (I Hope)
Going broad is a bad idea in tech media and Yahoo Tech's "tech site for normal people" strategy is about as broad as it gets. Problem is, most "normal" people aren't interested enough in tech to read a tech news site regularly and passionately. The other problem is that when you really dig into the Yahoo Tech's content, it's still a site for tech enthusiasts and not that different from The Verge or Engadget, which it scorns for being too geeky. The whole "normal people" premise does not hold water.
Craig W. Fugagte
Craig W. Fugagte,
User Rank: Apprentice
1/8/2014 | 9:48:14 PM
Re: Makeover Not Done Yet (I Hope)

Yes.  What most Yahoo subscribers likeD about Yahoo, wAs that it wAs mildly retro. 

Now; what; Ichten bichten dichten lichten schtichten? 

User Rank: Strategist
1/9/2014 | 8:03:37 PM
A major Hadoop contributor
Yahoo had made significant contributions to open source code projects, Apache Hadoop coming most prominently to mind, unlike some large Web companies. I hope it keeps up the practice.
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