Mobile // Mobile Applications
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2/28/2014
09:06 AM
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The Curse Of One-Star Apps

At Mobile World Congress, you can stand out for the wrong reasons, just like a dud mobile app in an app store. Consider these steps when creating a praise-worthy business app.

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JulioLaker
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JulioLaker,
User Rank: Apprentice
3/4/2014 | 4:43:43 PM
Edge is faster than 2G
"Even Edge"...2G and 2.5G network speeds are far slower than Edge.
PeteJW
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PeteJW,
User Rank: Strategist
2/28/2014 | 6:51:28 PM
Re: Rush to Market
That's the $million dollar question Shane! I believe mobile app requires much closer collaboration across teams (especially development and operations). In the past, both groups have been driven by opposing goals - dev by change, and operations by stability. Now, the frenetic pace of mobile development means that businesses can't wait to test apps when the code actually comes "over the wall" to the operations team. Therefore testing, performance, monitoring and security must be incorporated much earlier in the development lifecycle -- even to the point of incoporating them in the app itself - beacuse not every condition can be anticipated. The key then becomes ensuring fails/bug conditions are captured and analyzed so thet dev can quickly invorprate enhancements. For traditional shops, this "shift left" development approach will require re-skilling and new tools - plus of course what's often the most difficult - cultural change.
PeteJW
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PeteJW,
User Rank: Strategist
2/28/2014 | 6:29:40 PM
Re: Mobile apps
Good observation Laurianne and I agree - the best mobile apps are task-based helping serve a customers with their immediate needs. For soemthing like am airline flight there could could many linked apps - check flights...make booking...redeem loyalty points...check in bags. Too often developers confuse user deign with user experience and overcomplicate the app. 
Laurianne
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Laurianne,
User Rank: Author
2/28/2014 | 3:47:25 PM
Mobile apps
The phrase that pops out at me here regarding helping customers is helping them at an "exact moment in time." You don't have to solve all of the customer's problems -- just one. Look at the recent success of Hotel Tonight. The first time I used I thought, why didn't another travel site make this so easy -- years ago?
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
2/28/2014 | 10:06:32 AM
Re: Rush to Market
Better late than buggy, as they say. I agree that the frantic pace of mobile app development can lead to shoddy releases (and one-star ratings). Peter, how should devs balance the need for speed and the need for quality?
Alison_Diana
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Alison_Diana,
User Rank: Author
2/28/2014 | 9:24:44 AM
Rush to Market
Sometimes app developers are in so much of a hurry to get their app on the market that they don't allot adequate time to testing. Sure, there's no way any developer can test against every compatibility issue; there are too many variables these days. I recognize there are many competitive pressures and developers want to be first to market. However, being first with a poorly designed, untested app won't garner sales or longterm success. Being second to market with an app that works well, delights customers, and does what it's supposed to could well lead to bigger and better things.
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Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
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