4 Steps To Build A Better Mobile Business - InformationWeek
IoT
IoT
Mobile // Mobile Business
Commentary
7/7/2014
09:06 AM
Ted Schadler and Josh Bernoff
Ted Schadler and Josh Bernoff
Commentary

4 Steps To Build A Better Mobile Business

Designing a mobile app that solves real business problems requires a four-step approach. Here's how jeweler Alex and Ani did it.

An iPod Touch app and a credit card reader have helped Alex and Ani cut checkout times down to seconds. (Source: Mobiquity)
An iPod Touch app and a credit card reader have helped Alex and Ani cut checkout times down to seconds. (Source: Mobiquity)

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Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/7/2014 | 10:14:46 AM
A good IDEA
Is your business using Forrester's IDEA cycle to build a mobile app and experience? Where are you in the process and which part has been the most challenging? As a consumer I've found that the best mobile apps -- from Starbuck's app to a banking app -- factor in human behavior, simple design, connection with back-end systems, and data analytics in equal measures.
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