Mobile // Mobile Business
Commentary
7/7/2014
09:06 AM
Ted Schadler and Josh Bernoff
Ted Schadler and Josh Bernoff
Commentary
Connect Directly
RSS
E-Mail

4 Steps To Build A Better Mobile Business

Designing a mobile app that solves real business problems requires a four-step approach. Here's how jeweler Alex and Ani did it.

An iPod Touch app and a credit card reader have helped Alex and Ani cut checkout times down to seconds. (Source: Mobiquity)
An iPod Touch app and a credit card reader have helped Alex and Ani cut checkout times down to seconds. (Source: Mobiquity)

Comment  | 
Print  | 
Comments
Newest First  |  Oldest First  |  Threaded View
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
7/7/2014 | 10:14:46 AM
A good IDEA
Is your business using Forrester's IDEA cycle to build a mobile app and experience? Where are you in the process and which part has been the most challenging? As a consumer I've found that the best mobile apps -- from Starbuck's app to a banking app -- factor in human behavior, simple design, connection with back-end systems, and data analytics in equal measures.
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.