To spur adoption of its content-delivery machines, Amazon allows holiday shoppers pay for their tablets over time.
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Amazon is serious about selling its Kindle Fire tablets this holiday season. Over the weekend, the company unveiled a new promotion that allows tablet purchasers to spread the cost of the Kindle Fire out over nine months.
At the moment, only two of Amazon's tablets qualify for this payment option: the Kindle Fire HDX with the seven-inch screen and the Kindle Fire HDX with the 8.9-inch screen. Both tablets were unveiled earlier this year and include an innovative "Mayday" function that launches free, video-chat tech support. The smaller tablet is priced starting at $229 and the larger one is $379.
The financing is divided into four lump sums. Anyone interested in purchasing a Kindle Fire HDX tablet must may 25% of the full purchase price upfront, including tax and shipping. The three remaining payments must then be made once every 90 days, concluding about nine months from the original purchase date.
Kindle Fire HDX with 8.9-inch screen.
The least-expensive version of the smaller tablet requires payments of $57.25 every three months, while the least-expensive version of the larger tablet requires payments of $94.75 every three months. The prices go up depending on storage and connectivity options.
Amazon's new payment option is offered with no interest, no finance charges, no hidden fees, and no credit checks. There is some fine print worth noting, however. The company says it might cut tablets off that aren't paid for in time. "Our remedies will include the right to deregister your Kindle Fire HDX device, which will block your ability to access Amazon content from your Kindle Fire HDX device."
Why offer financing? Amazon must be feeling the heat from competing tablets.
ChangeWave recently published a study revealing few consumers are interested in the Kindle tablets. Just 5% of the 2,480 North American consumers polled by ChangeWave plan to buy a Kindle. Nearly everyone else wants an Apple iPad, according to ChangeWave's data. The iPad scored high with 72% of pollees, who indicated they plan to purchase one of Apple's tablets this holiday season. Only 9% are looking at Samsung tablets, 9% are looking at Nexus 7/10 tablets, and 8% are looking at the Microsoft Surface 2.
Amazon uses a forked version of Android on the Kindle tablets. They do not offer Google Services and aren't necessarily compatible with all Android apps.
Eric Zeman is a freelance writer for InformationWeek specializing in mobile technologies.
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