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7/18/2014
11:01 AM
Thomas Claburn
Thomas Claburn
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Apple-IBM Deal: 9 Moves Rivals Should Make

With Apple and IBM allied to advance iOS in the enterprise, these mobile technology companies must scramble to remain contenders. Here's how they could respond.
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Google
Partner with Oracle. It will never happen, of course. There's too much bad blood between the companies. But given Oracle's successful appeal in Oracle v. Google, Google has some incentive to cut a deal rather than gamble by taking the case to the Supreme Court. Google's replacement of Android's Dalvik virtual machine with its new ART runtime shows the company doesn't see a place for Oracle in Android, but there might be a way to cut Oracle in and leverage its enterprise ties.
The more likely scenario will be further tightening Android's security model, pushing Knox, and striking inconsequential deals with large enterprise companies like SAP. With Apple turtled up to protect its enterprise share while the world goes Android, Google knows time is on its side.
Pictured: Google's Larry Page

Google
Partner with Oracle. It will never happen, of course. There's too much bad blood between the companies. But given Oracle's successful appeal in Oracle v. Google, Google has some incentive to cut a deal rather than gamble by taking the case to the Supreme Court. Google's replacement of Android's Dalvik virtual machine with its new ART runtime shows the company doesn't see a place for Oracle in Android, but there might be a way to cut Oracle in and leverage its enterprise ties.

The more likely scenario will be further tightening Android's security model, pushing Knox, and striking inconsequential deals with large enterprise companies like SAP. With Apple turtled up to protect its enterprise share while the world goes Android, Google knows time is on its side.

Pictured: Google's Larry Page

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PedroGonzales
50%
50%
PedroGonzales,
User Rank: Ninja
7/18/2014 | 10:08:29 PM
Re: Hmmm... maybe a different point of view is necessary
I think other competitors have to watch out.  Apple up to now seems to be ahead of the competition. If this partnership works, other companies  whether they like it or not will have to partner up or fall behind.  This seems like a game of risk to me.  Apple/IBM may gain more territory than the others in the enterprise.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
7/18/2014 | 5:48:24 PM
Re: Oracle
>Did you just tell Larry Ellison it's too late to own everything? I can hear the yacht builders howling.

Between the growing number of Russian and Chinese Internet tycoons, I expect they'll be building boats for some time to come.
Charlie Babcock
50%
50%
Charlie Babcock,
User Rank: Author
7/18/2014 | 4:46:04 PM
If IBM produces ARM, it might very well be for Apple
IBM very likely wants to sell ARM chips to Apple, if it fabricates them, and Apple is looking for at least a second source, if not a replacement, for Samsung. IBM is a chip manufacturer, and if you are fabricating chips, you're desperate for an additional mass market that gives you economies of scale.
deckert63
50%
50%
deckert63,
User Rank: Apprentice
7/18/2014 | 3:55:55 PM
Hmmm... maybe a different point of view is necessary
Interesting article - and thanks for taking the time to post. However, the real value here is NOT for Apple - it is for IBM - specifical IBM in the enterprise. A better article might have been what is the impact on other professional services firms such as Accenture, PwC, Deliotte, etc.? Who should partner with Google to put Android in the Enterprise? Who has the capacity to build all of the industry specific software tools and frameworks to support android in the Enterprise?

 

Just a thought.
Laurianne
50%
50%
Laurianne,
User Rank: Author
7/18/2014 | 1:58:15 PM
Oracle
Did you just tell Larry Ellison it's too late to own everything? I can hear the yacht builders howling.
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
7/18/2014 | 11:21:04 AM
Should I buy BlackBerry?
I have 20 cents around here somewhere. Let me check under the couch cushions
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