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7/16/2014
08:26 AM
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Apple, IBM Will Woo Enterprises: Mobile Bombshell

The two former rivals join forces to sell enterprises on iOS hardware and business apps backed by IBM services. Can the duo dominate the enterprise mobile market?

iPhone 6: 8 Ideas Ripped From Rivals?
iPhone 6: 8 Ideas Ripped From Rivals?
(Click image for larger view and slideshow.)

Apple and IBM on Tuesday entered into an exclusive partnership to sell Apple hardware to enterprise customers and to develop iOS apps tied to IBM services.

The two companies announced IBM's MobileFirst Platform for iOS, a planned portfolio of industry-specific enterprise apps for Apple iPhone and iPad that integrate IBM cloud services. IBM launched its MobileFirst Platform last year, but that iteration wasn't focused exclusively on iOS.

With the help of 100,000 salespeople, consultants, and developers, IBM will sell Apple iPhones and iPads, offering device activation, supply, and management through a program called IBM MobileFirst Supply and Management. Apple will add to the mix by introducing an enterprise support program, AppleCare for Enterprise, augmented by IBM on-site support.

Mobility, in conjunction with data analysis and cloud services, is transforming business, argues IBM CEO Ginni Rometty. "This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services," she said in a statement.

The IBM MobileFirst Platform delivers services like analytics, workflow, cloud storage, device management, security, and integration. It also includes a private app catalog, data and transaction security services, and a productivity suite. These capabilities are offered through on-premises software and through Bluemix, IBM's cloud development platform.

IBM MobileFirst Platform for iOS apps will be designed around needs and opportunities in industry segments such as banking, healthcare, insurance, retail, telecommunications, travel, and transportation. The first of these apps is scheduled to appear this fall, in conjunction with the release of Apple's iOS 8.

Citing the dominance of iOS devices in Fortune 500 companies, Apple CEO Tim Cook said that putting IBM's big data analytics at the fingertips of iOS users opens a large market opportunity for Apple. "This is a radical step for enterprise and something that only Apple and IBM can deliver," he said in a statement.

It's a radical step for Apple, which never much catered to enterprise customers while Steve Jobs was running the company – consider this 1983 photo of Jobs. And it's a defining moment for CEO Tim Cook, one that may finally help him be judged by his own accomplishments rather than by the triumphs of his predecessor.

It's also something of a role-reversal. In its early years, Apple aspired to compete with IBM and Microsoft, which dominated the computing market. IBM then lost ground to other PC makers and by 1994, "Big Blue" was working with Motorola and Apple to advance the PowerPC processor against Microsoft and Intel. The Wintel alliance won that war.

IBM bought PwC consulting in 2002, sold its PC unit to Lenovo in 2005, and focused on business IT, moving away from client devices toward servers and services. Apple too was reborn when Steve Jobs returned to to the company, and went on to produce the iMac, the iPod, the iPhone, and the iPad.

Through this renewed partnership, IBM has found a friend with the market power to help it prosper as the mobile revolution and cloud computing continue to reshape the technology landscape. And Apple has found a friend that has all the right connections in the business world.

Van Baker, VP and research director for Gartner's Mobile and Client Computing Services, says the deal has huge potential because the two companies are extraordinarily complementary. "It's basically taking a company that has nothing but credibility in the enterprise space...and combines it with a company that dominates the consumer-facing mobile device market," he said in a phone interview.

The only potential downside Baker foresees is that Apple and IBM are strange bedfellows. "Apple is a culture of secrecy," he said. "IBM is not. It shares its product roadmap." But he expects IBM Global Services to drive the deal, which will allow Apple to sit back and focus on its traditional strengths, hardware and software design. And if things goes well, he speculates, we might see further collaboration like Apple's Siri as a front-end for IBM's Watson.

Microsoft has failed for the past seven years to offer its enterprise constituency a competitive alternative to the iPhone and iPad. Though it has begun to recover, its progress in the mobile market remains slow.

If Apple and IBM can conquer enterprise mobility in the next few years, it may seem like a bloodless coup in retrospect. By then, the casualties will have been forgotten: Microsoft is expected to announce layoffs later this week.

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Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

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progman2000
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progman2000,
User Rank: Moderator
7/20/2014 | 8:44:40 AM
Wow, an Apple-IBM partnership
Who would have thought you'd ever see the day?  Love that picture of Jobs from 1983, makes you realize how crazy this is.
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
7/20/2014 | 8:16:38 AM
Apple & IBM: A winning formula
SusanN, 

" ... how do you think this alliance is going to affect public perception of the Apple brand?

I am not Gary, but I can tell you about my perception. :D I love this allience. I have great expectations now. The enterprise is going to finally see good changes.

Apple and IBM together are a super powerful formula that only can win. The are both good, strong companies, which deliver quality. Together, they will win in the enterprise. 

After the recent Microsoft mess this comes to fill the air up with a breeze of new good things about to happen. :) 

IBM is the only company that can match Apple in some of the important things, like quality. 

-SusanF
David F. Carr
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David F. Carr,
User Rank: Author
7/16/2014 | 7:53:39 PM
Re: Oh my
The lady who threw the sledgehammer must be surprised.
Gary_EL
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Gary_EL,
User Rank: Ninja
7/16/2014 | 7:52:41 PM
Re: Zowie
@Susan Nunziata
Apple has completely left its counterculture image behind, abandoning untold hundreds of millions of dollars worth of goodwill. Buying an Apple ANYTHING doesn't make you a Rebel anymore.
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
7/16/2014 | 7:43:35 PM
Re: WWSJD
@Thomas--and this gives IBM presumably convenient access to a hefty installed base of Apple users in the enterprise. Do you happen to have any stats at hand on how many iPhones and iPads and for that matter Macs are in use in the enterprise worldwide, or in the U.S. alone?
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
7/16/2014 | 7:41:59 PM
Re: Zowie
@Gary: file this under #mindblown. how do you think this alliance is going to affect public perception of the Apple brand?
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
7/16/2014 | 7:39:11 PM
Re: Oh my
@Somedude8: Ha! Seriously, talk about strange bedfellows! What do you think will be the first product/app to hit the market from this alliance?
Thomas Claburn
IW Pick
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Thomas Claburn,
User Rank: Author
7/16/2014 | 5:10:57 PM
Re: WWSJD
Apple, with something like $160 billion in cash, would not have too much trouble buying IBM ($194B market cap). But this deal will give it an enterprise sales force for far less.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
7/16/2014 | 5:05:39 PM
Re: Zowie
Were I commissioning a corporate app for workers, I'd want the cloud services to be provided by company servers rather than outsourced to IBM or some other party.
Laurianne
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Laurianne,
User Rank: Author
7/16/2014 | 2:37:38 PM
Re: Oh my
"PC guy" must be very confused today.
Page 1 / 2   >   >>
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