Startup's "revolutionary" pCell wireless networking technology, which gives each device its own discrete bubble of wireless energy to boost speed, could change industry.
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As he describes his company's pCell wireless networking system, entrepreneur Steve Perlman, CEO of Artemis Networks, appears to be channeling Apple co-founder Steve Jobs.
"I'm here to tell you about an amazing, revolutionary new technology in wireless," declares Perlman in a video on his company's website.
The jargon comes straight out of Apple, where the words "amazing" and "revolutionary" are commonplace in company press releases.
Perlman, who previously worked at Apple, has borrowed not only the superlatives favored by Apple co-founder Steve Jobs, but also Jobs' attire -- a simple black shirt and jeans -- to convince the world that his company's pCell technology changes everything.
Former Apple CEO John Sculley meanwhile has turned to Google jargon to endorse the technology. "pCell is an authentic 'moon shot' disruptive invention, one of those rare but extraordinary moments when what previously seemed improbable in science becomes possible," he said in a statement.
If the technology works as Perlman says it does -- his old company, game-streaming service OnLive didn't live up to expectations -- it will allow mobile devices to perform as if they were connected to their very own broadband fiber network.
pCell promises network connectivity that's orders of magnitude faster than current mobile networks, limited only by the speed at which devices can receive. The promised network bandwidth can accommodate even large numbers of mobile users gathered in a small area, such as a sports stadium, without any loss of connectivity.
Steve Perlman, CEO, Artemis Networks
Cisco research suggests mobile carriers will have to do something dramatic to accommodate the growing number of devices. The network equipment company projects that demand for mobile data will grow 25 times by 2020. Already, mobile carriers in major metropolitan areas, where mobile devices are ubiquitous, are struggling with the limitations of current wireless technology.
pCell relies on the very thing that vexes wireless networking equipment today: interference. The technology "exploits interference," the company claims, by using radio transmissions from multiple pCell base stations to create a personal cell, or pCell, that makes a discrete bubble of wireless energy for each device. The result is supposed to be like having the mobile network all to yourself.
pCell is compatible with existing LTE devices, such as the Apple iPhone 5S and Samsung Galaxy S4, to name a few. The question is whether telecom companies, which tend to be cautious in their investments, will commit to the technology.
And if they do, what will happen to mobile pricing models, which have been built around the assumption of scarcity? With the equivalent of a reliable fiber connection in one's pocket, who needs voice service or a separate home Internet service for that matter?
The thing about revolutions is that they're seldom bloodless.
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Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio
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