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5/6/2014
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McAfee's Back, With Chadder

Embattled antivirus pioneer John McAfee backs Chadder, an app that promises private communications through server encryption.

After a brief absence, John McAfee is back in the news -- not for drug, murder, or prostitution allegations, this time, but for backing a new messaging app called Chadder. The app, currently in beta, promises private communications by using server encryption.

After you download the app, which is available for Android and Windows Phones, you choose a nickname, username, and password. Then you can either add your email address and phone number so others can find you, or generate a code that you can give to friends and family to find you.

"Chadder is an unprecedented messaging platform. We have developed this highly secure system with an extraordinary team of developers at the prestigious RIT [Rochester Institute of Technology]," McAfee said on his website. "Chadder is a fun and easy to use messaging app that happens to keep your communications private. So private that we can't see it ourselves."

[Some things you can't make up. Read 6 Wacky McAfee Facts: From Guatemala, With Twists.]

Initial reviews of the app are mixed. Some report difficulties finding friends and a handful of other bugs that make using it cumbersome. A disclaimer on its Google Play page reads, "This application is in beta! We published it quickly and there is not a lot of features. The team thought everyone should have access to private messaging."

While McAfee's news release says the new app was created by his development company, Future Tense Private Systems, its exact level of involvement isn't clear. The app appears to be developed by a New York startup called Etransfr, which comprises RIT graduate and undergrad students.

Lexi Sprague, RIT student and founder of Etransfer, says the app targets Gen Y, which, contrary to what many may think, does desire privacy and security.

"The social media industry is built around the consumer also being the product. Chadder is here to prove that young people want privacy just as much as adults do," she said. "The application is simple and straightforward with a lot of power given to the user."

Chadder sends communications through its secure servers, which tag messages with a special key before sending them to the recipient, according to the company. Although all messages pass through its servers, only encrypted text is stored. Etransfr claims that it can't read users' messages because only the recipients will have the keys needed to decrypt them.

The only other product from McAfee's Future Tense Secure Systems is called DCentral1, a privacy control app that scans the software on your mobile device and reports which permissions each app has granted.

McAfee made headlines in 2012 for his alleged involvement in a murder in Belize. Following the allegations, which McAfee denies, Intel disassociated its McAfee brand from his name. Since then, McAfee has popped up in a number of eccentric and bizarre videos.

Can the trendy tech strategy of DevOps really bring peace between developers and IT operations -- and deliver faster, more reliable app creation and delivery? Also in the DevOps Challenge issue of InformationWeek: Execs charting digital business strategies can't afford to take Internet connectivity for granted.

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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Laurianne
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Laurianne,
User Rank: Author
5/7/2014 | 4:27:58 PM
Re: Too late to market.
Hair Club for Men. Also a product that must convince customers it's not cheesy. Nice, Drew.
Drew Conry-Murray
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Drew Conry-Murray,
User Rank: Ninja
5/7/2014 | 4:13:16 PM
Re: Too late to market.
In a weird way, I think McAfee's association helps. He seems like a dude who could use a secure messaging app. Sort of like Hair Club for Men: "I'm not just an investor. I'm a client."

But the name has to go.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
5/6/2014 | 9:16:52 PM
Re: Too late to market.
That's a good question, and I'm wondering what others think too: Does McAfee hurt or help this app?
Kristin Burnham
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Kristin Burnham,
User Rank: Author
5/6/2014 | 9:15:58 PM
Re: Too late to market.
I had a really interesting conversation after this story posted with the founder of Etransfr which, it turns out, did nearly all the app development. More details coming soon on the encryption, the partnership, and the app's next steps. Stay tuned.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
5/6/2014 | 5:47:19 PM
Re: Too late to market.
It made me think of Cheddar too.
Alison_Diana
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Alison_Diana,
User Rank: Author
5/6/2014 | 5:18:07 PM
Re: Too late to market.
I wonder, too, how much buyers weigh McAfee's recent (very public) antics against any new software he develops? Does his rep work for him, in that "nobody needs secure messaging more than McAfee"? Or does it work against him: "Last time I saw him he was fleeing from Guatemala, surrounded by guns." Or do people not care at all?
Laurianne
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Laurianne,
User Rank: Author
5/6/2014 | 2:06:44 PM
Re: Too late to market.
Based on the sentiment I read on Twitter today, Chadder's founders will have to work hard to convince users that the app is not cheesy.
Robert McDougal
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Robert McDougal,
User Rank: Strategist
5/6/2014 | 1:26:34 PM
Too late to market.
Until John McAfee releases some details on the key generation and distribution for Chadder it is too early for him to call it 'Secure'.  I may be in the minority but I need specifics on exactly how the cryptography functions before I can trust an application.

Also, in my opinion Chadder doesn't yet deserve the title of 'Beta'.  At best, the application is only alpha if not pre-alpha.  The other issue that Chadder faces is that there are already other secure messaging apps that are far more polished such at VIPole and telegram.

I would say that John's new venture faces an uphill battle.

 
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