T-Mobile promises to pick up early termination fees, offers trade-in cash to get families to switch from its US carrier rivals.
T-Mobile USA's latest bid to tempt customers from its rivals is to pay the early termination fees on family plans and offer trade-in cash for eligible devices.
CEO John Legere, who wasted no time at CES 2014 in describing the way family plans are currently operated in the industry as "evil," said T-Mobile will offer families up to $350 to cover early termination fees on up to five lines from another carrier and up to $300 trade-in value on working devices.
(Note: A friend used an estimate tool to see the trade-in value for a couple of older Android devices on Verizon and found they were worth only a few dollars, so consumers should check out such details first.)
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Building a Mobile Business MindsetAmong 688 respondents to our Mobile Application Development Survey ó up from 350 respondents in 2012 ó 46% have deployed mobile apps, with an additional 24% planning to in the next year. Whatís the holdup for that remaining 30%? Often, itís a lack of expertise.
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